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Opportunity Structures for Selective Exposure: Investigating Selective Exposure and Learning in Swedish Election Campaigns
University of Southern Denmark.
Mittuniversitetet, Fakulteten för naturvetenskap, teknik och medier, Avdelningen för medie- och kommunikationsvetenskap. (Demokratiinstitutet Demicom)ORCID-id: 0000-0001-5964-102X
2016 (engelsk)Konferansepaper, Oral presentation only (Fagfellevurdert)
Abstract [en]

The transition from low-choice to high-choice media environments has raised new concerns about selective exposure. In this context, two types of selective media exposure are relevant. One is selectivity based on political ideological preferences, the other selectivity based on political interest. Evidence for both has been found primarily in an American context, while there is less research on European countries. This is problematic, as the opportunity structures for different forms of selectivity vary across media environments. Against this background, the purpose of this study is to investigate the two types of selective exposure in a country—Sweden—where the opportunity structures for selective exposure differ from the American context. This study investigates both types of selective exposure in relation to televised party-leader interviews. Based on panel survey data, the findings show that selective exposure based on political interest is substantially more important than selective exposure based on ideological preferences in explaining exposure to party-leader interviews. To substantiate this finding, the results are replicated with partisan learning as the dependent variable.

sted, utgiver, år, opplag, sider
2016.
Emneord [en]
selective exposure, party leader interviews, polarization, media consumption, media environment
HSV kategori
Identifikatorer
URN: urn:nbn:se:miun:diva-28454Lokal ID: DEMICOMOAI: oai:DiVA.org:miun-28454DiVA, id: diva2:948839
Konferanse
International Communication Association, Fukuoka, Japan, 9-13 June 2016
Tilgjengelig fra: 2016-07-13 Laget: 2016-07-13 Sist oppdatert: 2017-06-26bibliografisk kontrollert

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