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Governance in Multi-Project Networks: Lessons from a Failed Destination Branding Effort
School of Business and IT, University of Borås, Borås, Sweden.
Department of Service Management, Lund University, Campus Helsingborg, Helsingborg, Sweden .
Mittuniversitetet, Fakulteten för humanvetenskap, Avdelningen för samhällsvetenskap. (ETOUR)
2014 (engelsk)Inngår i: European Planning Studies, ISSN 0965-4313, E-ISSN 1469-5944, Vol. 22, nr 8, s. 1569-1586Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

This article describes and analyses the process in which the establishment of a Christmas market led to an attempt to establish a regional destination brand named "Delightful Christmas". Our focus is on the network dynamics of the process, in particular its multi-project network characteristics. Empirical findings are based on qualitative data from personal interviews, participant observation and documentation in an action research approach. The process is analysed as a so-called project network (Hellgren & Stjernberg, 1995) involving different actors having different aims in event and destination brand development, thus creating a process with actors of existing, but resource-lacking, dependencies. Despite the disagreements between actors, the common beliefs and hopes for the integrated destination theme remained and innovative work continued for about three years in an environment where conditions were difficult due to insufficient financial resources, project coordination and long-term strategic planning. Conclusions concern the dynamics of a complex multi-project network organization and how its failure can be explained.

sted, utgiver, år, opplag, sider
2014. Vol. 22, nr 8, s. 1569-1586
HSV kategori
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URN: urn:nbn:se:miun:diva-23238DOI: 10.1080/09654313.2013.784588ISI: 000340822400003Scopus ID: 2-s2.0-84906269220Lokal ID: ETOUROAI: oai:DiVA.org:miun-23238DiVA, id: diva2:765091
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Export Date: 16 October 2014

Tilgjengelig fra: 2014-11-21 Laget: 2014-10-16 Sist oppdatert: 2017-12-05bibliografisk kontrollert

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