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Tre typer av destinationsledning: En kartläggning av tre destinationers turismutvecklande organisationer och deras relationer till den offentliga sektorn
Mittuniversitetet, Fakulteten för humanvetenskap, Avdelningen för turismvetenskap och geografi.
Mittuniversitetet, Fakulteten för humanvetenskap, Avdelningen för turismvetenskap och geografi.
2014 (svensk)Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
Abstract [en]

Abstract

The purpose of this study is firstly to identify how three destinations are working focusing on destination development organizations and collaboration between private and public actors , but also to perform a comparative analysis of how destination management affects a destination.

To fulfill the purpose an interview study is conducted with representatives from the public and private sectors at the destinations in question. The theoretical framework on which this study is based on the affect factors of competitiveness of destinations, further processed also the interdependencies that occur between private and public actors in one destination followed by theories of partner organizations.

It is finally found that destination management , however it is organized , is affecting tourism development at the destination. However, it is clear that a comprehensive organization in the form of a destination management organisation or similar is essential for destination success. With such organizations also follows the objectives and procedures , including how the funding of tourism, its development and its marketing should be done.

sted, utgiver, år, opplag, sider
2014. , s. 66
HSV kategori
Identifikatorer
URN: urn:nbn:se:miun:diva-22374Lokal ID: TU1-VT14-G3-006Arkivnummer: 006OAI: oai:DiVA.org:miun-22374DiVA, id: diva2:731196
Utdanningsprogram
Tourism Management Programme STURG 180 higher education credits
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Examiner
Tilgjengelig fra: 2014-07-01 Laget: 2014-07-01 Sist oppdatert: 2014-07-01bibliografisk kontrollert

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