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Opportunities for Strategic Alliances between Tourism and the Health Industry: A Case Study from the Euopean Alps
Mittuniversitetet, Fakulteten för humanvetenskap, Institutionen för samhällsvetenskap. (ETOUR)ORCID-id: 0000-0003-3964-2716
2007 (engelsk)Inngår i: International Journal of Tourism & Travel Health, ISSN 0972-6551, Vol. 1, nr 1, s. 73-84Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

A large number of theoretical and empirical studies is pointing out that the most successful business model of the future will be the co-operating organization which is embedded in strategic networks. This observation particularly holds true for highly fragmented industries such as tourism. As specific tourism services (e.g. accommodation, food, transportation, attractions, etc.) are usually delivered by many different (e.g. private and/or public sector) suppliers which are more or less specialized in the supply-chain of tourism services, the competitiveness of the whole tourism branch is closely tied-up with the willingness and the ability to co-operate and/or to build-up strategic alliances. The most important goals achieved through strategic alliances in tourism is given by the synergetic use of co-spezialized destination resources, the reaching of a critical mass of tourists, and finally, by the improvement of existing and the creation of new core-competencies within the tourism destination. The aim of this article is firstly to give a short overview of the main determinants for co-operative behaviour between independent business organizations. In particular, traditional barriers to build-up tourism clusters will be discussed systematically. The second part of the paper presents different existing opportunities to integrate particular value-chain areas of the health industry within tourism. For this purpose, empirical results from a tourism survey are presented, which clearly show a huge market potential for health related wellness products to be offered in alpine summer destinations. The concluding section deduces implications for a better defined co-operative horizon within and between various tourism sub-branches and the health industry.

sted, utgiver, år, opplag, sider
2007. Vol. 1, nr 1, s. 73-84
HSV kategori
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URN: urn:nbn:se:miun:diva-9471OAI: oai:DiVA.org:miun-9471DiVA, id: diva2:228257
Tilgjengelig fra: 2009-07-28 Laget: 2009-07-28 Sist oppdatert: 2016-11-23bibliografisk kontrollert

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