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Importance-Performance Analysis of Ski Destinations in Sweden: – Comparison between Two Destinations.
Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.ORCID iD: 0000-0001-5261-8169
2017 (English)In: Marketing i Zarządzanie, ISSN 2450-775X, Vol. 4, no 50, p. 53-72Article in journal (Refereed) Published
Abstract [en]

The aim of this study was to investigate the tourists’ level of satisfaction concerning different factors at two ski destinations in Sweden in order to find key attributes that can create tourism development in the region. At the destinations, tourists are co-creators of value and it is therefore important to take their opinions into account. The data was collected by quantitative questionnaires consisting of 40 attributes that were graded on a Likert scale from 1 to 6. The questionnaire was handed out and responded by 373 tourists at the selected ski destinations. For most of the attributes the results indicate that tourists are satisfied with the performance of the tourist service providers at the destination. There are five attributes on each of the destinations that need further development in order to improve the overall experience of the destination. The result can be used for tourist producers in order to develop the destinations by addressing the issues raised by tourists. It is not only important for the tourists with the ski experience but also other attractions and offers at the destination that contribute to the overall experience

Place, publisher, year, edition, pages
2017. Vol. 4, no 50, p. 53-72
Keywords [en]
tourism, tourism development, importance-performance analysis, ski destination
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:miun:diva-35976DOI: 10.18276/miz.2017.50-04OAI: oai:DiVA.org:miun-35976DiVA, id: diva2:1303514
Available from: 2019-04-09 Created: 2019-04-09 Last updated: 2019-05-07Bibliographically approved

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Sörensson, Anna

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf