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Conti, E. & Heldt Cassel, S. (2019). Liminality in nature-based tourism experiences as mediated through social media. Tourism Geographies
Open this publication in new window or tab >>Liminality in nature-based tourism experiences as mediated through social media
2019 (English)In: Tourism Geographies, ISSN 1461-6688, E-ISSN 1470-1340Article in journal (Refereed) Epub ahead of print
Abstract [en]

The intersection between social media, liminality and nature-based tourism experiences hasn’t been the focus of previous tourism research. Such intersection, on the other hand, is illustrative of how social media relate to the constitution and performance of tourism spatialities, tourist identities, storytelling and place-making, and can lead to relevant theoretical contributes. We aim to investigate how liminality is expressed in relation to nature-based experiences by tourists on social media, and what role social media plays in mediating liminality during nature-based tourism experiences. The analysis is based on a participatory netnography of images and text posts, as well as online interviews with users of the popular social media Instagram. Findings show that the expression of tourism experiences in nature is closely related to specific notions of liminal otherness as opposed to the urban life and the everyday, where nature and wilderness are expressed as related to the genuine, the authentic and a true inner self. Creative combinations of pictures, captions and hashtags make it easier for tourists to express the contrast between the natural landscape and the everyday landscape once they returned home. These combinations also relate closely to performances of resistant and alternative selves and communities. At the same time, such performances are mediated and contested between freedom of self-expression, surveillance and social norms, an aspect that makes their liminal nature ambiguous. 

Instagram, liminal space, Liminality, nature-based tourism, netnography, social media, tourism experience
National Category
Other Social Sciences not elsewhere specified
urn:nbn:se:miun:diva-36900 (URN)10.1080/14616688.2019.1648544 (DOI)000481140300001 ()
Available from: 2019-08-20 Created: 2019-08-20 Last updated: 2019-09-02Bibliographically approved
Conti, E. (2018). Nature-based tourism and experience value co-creation on Instagram. In: Christian Maurer & Barbara Neuhofer (Ed.), ISCONTOUR 2018 Tourism Research Perspectives: Proceedings of the International Student Conference in Tourism Research. Paper presented at ISCONTOUR 2018 (pp. 373-378).
Open this publication in new window or tab >>Nature-based tourism and experience value co-creation on Instagram
2018 (English)In: ISCONTOUR 2018 Tourism Research Perspectives: Proceedings of the International Student Conference in Tourism Research / [ed] Christian Maurer & Barbara Neuhofer, 2018, p. 373-378Conference paper, Published paper (Refereed)
Abstract [en]

Social media and mobile-based applications act as an increasingly critical source of experience value creation in tourism and nature-based tourism, as confirmed by the most recent trends in the industry. Although being one of the most popular mobile-based social media, Instagram is still underrepresented in value creation research, and no study has been conducted specifically in nature-based tourism. Moreover, current research on value lack of interpretive methodologies able to grasp the complexity of experience value creation from a phenomenological point of view. This research aims at tackling these gaps by conducting an in-depth investigation on experience value creation on Instagram in nature-based tourism. A combination of different types of qualitative data, obtained through a participatory netnography, will be collected on Instagram, and consequently triangulated and analyzed by means of grounded theory. While assessing the depth of value creation emerging from personal, elicited tourist narratives, in a way not seen yet in similar studies, the results are argued to expand the theoretical understanding of experience value creation in nature-based tourism and service research.

Experience value; value co-creation; Instagram; netnography; nature-based tourism
National Category
Cultural Studies Communication Studies Human Aspects of ICT Media Studies
urn:nbn:se:miun:diva-33806 (URN)978-3-7460-9167-9 (ISBN)
Available from: 2018-06-18 Created: 2018-06-18 Last updated: 2018-10-05Bibliographically approved
ORCID iD: ORCID iD iconorcid.org/0000-0003-1763-140x

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