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Cawthorn, Annika
Publications (7 of 7) Show all publications
Sörensson, A., Bogren, M. & Cawthorn, A. (2019). Lifestyle Entrepreneurs within Nature-Based Businesses in Sweden. In: : . Paper presented at Atiner 15th Annual International Conference on Tourism, 10-13 June 2019, Athens, Greece.
Open this publication in new window or tab >>Lifestyle Entrepreneurs within Nature-Based Businesses in Sweden
2019 (English)Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

A growing number of research studies focuses on lifestyle entrepreneurs in the tourism industry. Lifestyle entrepreneurs often start their business due to the fact that they want to make business of their hobby or they want to create a certain quality of life by living in a specific place. Previous studies argue that lifestyle entrepreneurs are often motivated by non-economic goals. Nature based businesses includes traditional businesses like agriculture and forestry but also new emerging businesses that are based on nature‟s resources like tourism. In rural areas, these type of tourism business are the most important incomes and therefore also of high importance concerning business development. The aim is to explore the tourism entrepreneurs‟ point of view of their lifestyle and business within nature based businesses in rural areas. The study was conducted with a qualitative approach. 17 different cases was studied from autumn 2015 until autumn 2016. The cases consisted of micro tourism companies within nature based businesses situated in the rural county of Jämtland in Sweden. The data was collected through semistructured interviews, observations and written materials. The result from this study show that there is several difference between tourism lifestyle entrepreneurs in rural areas with nature based businesses. We have identified four types of tourism lifestyle entrepreneurs that have different motives for running their businesses. The results also show that depending on what kind of tourism entrepreneur they focus differently on their nature based businesses. Many of the lifestyle entrepreneurs are focusing on finding several different types of income to spread the risk and also obtain growth. We could also see that traditional entrepreneurs within nature based businesses prefer to focus on the main income which often was more traditional products and services rather than tourism. The tourism lifestyle entrepreneurs therefore seem to try more different types of businesses and appear more open minded to create and innovate new products and services.

National Category
Social Sciences
Identifiers
urn:nbn:se:miun:diva-36294 (URN)
Conference
Atiner 15th Annual International Conference on Tourism, 10-13 June 2019, Athens, Greece
Available from: 2019-06-13 Created: 2019-06-13 Last updated: 2019-06-18Bibliographically approved
Sörensson, A., Bogren, M. & Cawthorn, A. (2019). Sustainability Information in Large-sized Companies in Europe: Does National Culture Matter?. The International Journal of Sustainability in Economic, Social and Cultural Context, 15(1), 45-62
Open this publication in new window or tab >>Sustainability Information in Large-sized Companies in Europe: Does National Culture Matter?
2019 (English)In: The International Journal of Sustainability in Economic, Social and Cultural Context, ISSN 2325-1115, E-ISSN 2325-114X, Vol. 15, no 1, p. 45-62Article in journal (Refereed) Published
Abstract [en]

This article focuses on sustainability information in large-sized companies in Europe. The aim of this article is to examine sustainability information in large-sized companies in European countries and the effect that the different national cultures might have on how sustainability is informed. The theoretical frameworks used are stakeholder theory, legitimacy, accountability, and national culture. The study has a qualitative approach, and data were collected during the spring of 2017 from 100 companies in five European countries (Finland, France, Germany, the Netherlands, and Sweden). Data were collected from websites, written documents, and other secondary sources. The results show that there are both differences between companies within each country and between countries. Companies in different countries focus on different aspects of sustainability in their information. The theoretical contribution this study makes is a model that can be used as a tool when discussing sustainability among large-sized companies in Europe. Practical implications include new knowledge of national differences between large-sized companies in how they work with sustainability, which could be of use to companies trying to enter other European markets.

Keywords
Sustainable, Sustainability, National Culture, Large-sized Company, Stakeholder Theory
National Category
Social Sciences
Identifiers
urn:nbn:se:miun:diva-36135 (URN)10.18848/2325-1115/CGP/v15i01/45-62 (DOI)2-s2.0-85067205397 (Scopus ID)
Available from: 2019-05-13 Created: 2019-05-13 Last updated: 2019-07-09Bibliographically approved
Sörensson, A., Bogren, M. & Cawthorn, A. (2019). Tourism Entrepreneurs with Nature-Based Businesses in Sweden: The Role of the Lifestyle and the Place. Athens Journal of Tourism
Open this publication in new window or tab >>Tourism Entrepreneurs with Nature-Based Businesses in Sweden: The Role of the Lifestyle and the Place
2019 (English)In: Athens Journal of Tourism, E-ISSN 2241-8148Article in journal (Refereed) Epub ahead of print
Abstract [en]

A growing amount of research focuses on lifestyle entrepreneurs in the tourism industry. Lifestyle entrepreneurs often go into business with the aim of making a hobby their income source or to create a certain quality of life in a specific place. Previous studies argue that lifestyle entrepreneurs are often motivated by noneconomic goals. Nature-based businesses include traditional businesses such as those in the agriculture and forestry industries as well as new emerging businesses that are based on nature’s resources such as tourism. In rural areas, these types of tourism businesses generate important income and are therefore of great importance from a business development perspective. The aim of this study is to explore how tourism entrepreneurs see their lifestyles and nature-based businesses in rural areas. The study was conducted using a qualitative approach. Seventeen different cases were studied between autumn 2015 and autumn 2016, all of which were nature-based businesses in the area of micro-tourism located in rural Sweden. Data were collected from semi-structured interviews, observations, and written material. The study’s results show that there are several differences between tourism-lifestyle entrepreneurs in rural areas with nature-based businesses. We have identified four types of tourismlifestyle entrepreneurs, each with different motives for running their businesses. The results also show that they focus differently on their nature-based businesses, depending on what kind of tourism entrepreneur they are. Many of the lifestyle entrepreneurs focus on developing several different types of income to reduce risk and obtain growth. Tourism-lifestyle entrepreneurs therefore seem to try different types of businesses and appear to be more open-minded and innovative where creating new products and services is concerned

Keywords
Hipster Entrepreneur, Life Enjoyer, Lifestyle Entrepreneur, Motives, Nature Based, Tourism, Traditional Entrepreneur
National Category
Social Sciences
Identifiers
urn:nbn:se:miun:diva-36296 (URN)
Available from: 2019-06-13 Created: 2019-06-13 Last updated: 2019-06-18Bibliographically approved
Cawthorn, A., Sörensson, A., Dalborg, C. & Grande, J. (2018). GRENI – Forskningsprojekt kring gröna näringar.
Open this publication in new window or tab >>GRENI – Forskningsprojekt kring gröna näringar
2018 (Swedish)Report (Other (popular science, discussion, etc.))
National Category
Social Sciences
Identifiers
urn:nbn:se:miun:diva-36300 (URN)
Available from: 2019-06-13 Created: 2019-06-13 Last updated: 2019-06-20Bibliographically approved
Sörensson, A., Bogren, M. & Cawthorn, A. (2018). New directions for entrepreneurs within nature based business – the obstacles and possibilities with tourism.. In: : . Paper presented at 27th Nordic Symposium, Alta, Norway, September 24-26, 2018.
Open this publication in new window or tab >>New directions for entrepreneurs within nature based business – the obstacles and possibilities with tourism.
2018 (English)Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

Nature based businesses are seen by the Swedish government as a central industry where growth and development is of great importance. On the other hand, entrepreneurs are shutting down their businesses due to low revenues meanwhile other see possibilities and growth. The aim with this paper is to identify how entrepreneurs within nature based businesses in Sweden develop their businesses into tourism. How do entrepreneurs within nature based businesses develop their current businesses and for what reasons? What kind of obstacles and possibilities to develop their businesses into tourism industry? The starting point for this study came from a course that students attend at the university, focusing on strategic issues for businesses. We realized that nature based businesses in Sweden have not been studied from an entrepreneurial perspective. We have conducted case studies on total 17 different business during a year. We started in autumn 2015 and continued until autumn 2016. All 17 cases consisted of micro companies within nature based businesses situated in the rural county of Jämtland in Sweden. The data was collected through semi-structured interviews, observations and written materials. The interviews was conducted in various locations and notes were taken. The questions in the interviews was focused around different themes like: How do the situation for the company look like? What are their threats and possibilities? What are their challenges for the future? What kind of solutions do the entrepreneurs see for development? How are their business affected by being situated in rural areas. Each case was treated as a separate unit and was not compared to the other cases before all data collection was finished. The 17 cases was then analyzed and categorized with an interpretative approach based on the study’s themes. The result shows that their businesses often are quite small which makes it hard to employee people and growth. They often do not growth within their nature based business but rather often start a new type of business within the tourism industry. Tourism is seen as a great possibility to spread the risks into other businesses as well as a good business opportunity.

Keywords
nature based businesses, entrepreneurship, entrepreneurs, growth, tourism industry, tourism development
National Category
Business Administration
Identifiers
urn:nbn:se:miun:diva-35354 (URN)
Conference
27th Nordic Symposium, Alta, Norway, September 24-26, 2018
Available from: 2018-12-21 Created: 2018-12-21 Last updated: 2019-01-10Bibliographically approved
Sörensson, A., Bogren, M. & Cawthorn, A. (2018). Sustainability among large sized companies in Europe - Are there national differences in their sustainability information?. In: : . Paper presented at 21st Uddevalla Symposium 2018, Luleå, Sweden, June 14-16, 2018.
Open this publication in new window or tab >>Sustainability among large sized companies in Europe - Are there national differences in their sustainability information?
2018 (English)Conference paper, Oral presentation only (Refereed)
National Category
Business Administration
Identifiers
urn:nbn:se:miun:diva-35350 (URN)
Conference
21st Uddevalla Symposium 2018, Luleå, Sweden, June 14-16, 2018
Available from: 2018-12-21 Created: 2018-12-21 Last updated: 2019-01-10Bibliographically approved
Sörensson, A., Bogren, M. & Cawthorn, A. (2017). Lifestyle Entrepreneurs within Nature Based Businesses in Sweden: Motives and Challenges for the Future?. In: : . Paper presented at ISBE Belfast, 8-9 nov, 2017.
Open this publication in new window or tab >>Lifestyle Entrepreneurs within Nature Based Businesses in Sweden: Motives and Challenges for the Future?
2017 (English)Conference paper, Published paper (Refereed)
Keywords
lifestyle entrepreneur, hipster entrepreneur, nature based business, motives, place, growth.
National Category
Business Administration
Identifiers
urn:nbn:se:miun:diva-32562 (URN)
Conference
ISBE Belfast, 8-9 nov, 2017
Available from: 2017-12-20 Created: 2017-12-20 Last updated: 2017-12-20Bibliographically approved
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