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Skoglund, Wilhelm
Publications (10 of 23) Show all publications
Sjölander-Lindqvist, A., Skoglund, W. & Laven, D. (2019). Craft beer – building social terroir through connecting people, place and business. Journal of Place Management and Development
Open this publication in new window or tab >>Craft beer – building social terroir through connecting people, place and business
2019 (English)In: Journal of Place Management and Development, ISSN 1753-8335, E-ISSN 1753-8343Article in journal (Refereed) Epub ahead of print
Abstract [en]

Purpose – This paper aims to propose the concept of social terroir to help navigate phenomenological and epistemological conditions of small-scale food entrepreneurship.

Design/methodology/approach – This study used a qualitative research approach and was implemented in the peripheral region of Jämtland in northern Sweden. The study interrogated the ambitions of craft brewers when starting up, their long-term goals and visions, including questions about the reason for starting up a brewery, how the different brewers cooperate and how and why the products are designed and labelled the way they are.

Findings – This study shows that the production of craft beer is an inherently social practice that is part of a particular sociocultural milieu. This milieu informs production in distinct and interrelated ways: through connecting to place and locality in the different aspects of production and marketing, through cooperation to develop production and overcome barriers, and through embedding their work in sustainability discourses.

Originality/value – The study addresses how, in the context of craft beer, terroir or taste of place, is a matter of social ties to place and community–social terroir. What is novel is the way in which social terroir becomes a critical ingredient in the production of craft beer. This illustrates how small-scale food production and gastronomic efforts can link people, places and businesses.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2019
Keywords
Practice, Creative economy, Craft beer, Entreprenuership, Social terroir
National Category
Other Social Sciences not elsewhere specified Economics and Business
Identifiers
urn:nbn:se:miun:diva-36888 (URN)10.1108/JPMD-01-2019-0001 (DOI)
Available from: 2019-08-19 Created: 2019-08-19 Last updated: 2019-08-19Bibliographically approved
Skoglund, W. (2019). Microbreweries and finance in the rural north of Sweden - a case study of funding and bootstrapping in the craft beer sector. Research in Hospitality Management, 9(1), 43-48
Open this publication in new window or tab >>Microbreweries and finance in the rural north of Sweden - a case study of funding and bootstrapping in the craft beer sector
2019 (English)In: Research in Hospitality Management, ISSN 2224-3534, Vol. 9, no 1, p. 43-48Article in journal (Refereed) Published
Abstract [en]

This paper explores the growth of the craft beer sector in a northern Swedish rural setting, with a particular focus on how small-scale brewers manage to fund their activities and ventures. It connects craft brewing with the concept of bootstrapping, a theoretical foundation into understanding alternative paths of funding business operations. This study has used qualitative measures in order to reach a deeper understanding of the research field. More specifically, a case study has been performed in the peripheral, northern Swedish region of Jämtland. It is a comprehensive case study, including interviews with all of the 14 craft brewers in the region, as well as observations of brewing sites. The study established that most of the brewers have funded their business activities with alternative funding and bootstrapping methods. Also, the brewers try to keep external financing to a minimum, but it is an inevitable necessity for most of them to use some type of external funding in the start-up process. Contributing to the findings is also the frequency whereby the brewers use the regions other brewers as a resource network, thus elevating the social bootstrapping dimension to a highly important survival technique.

Keywords
bootstrapping, craft beer, finance, micro- and small business
National Category
Economics and Business
Identifiers
urn:nbn:se:miun:diva-37385 (URN)10.1080/22243534.2019.1653607 (DOI)
Available from: 2019-09-26 Created: 2019-09-26 Last updated: 2019-09-27Bibliographically approved
Schmudde, U., Sörensson, A. & Skoglund, W. (2019). Tourism Development in Rural Areas – Success Factors for Growth with Support from Gastronomy?. In: : . Paper presented at ATLAS Annual conference 2019, Girona, Spain, September 17-20, 2019.
Open this publication in new window or tab >>Tourism Development in Rural Areas – Success Factors for Growth with Support from Gastronomy?
2019 (English)Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

The significance of gastronomy for the tourism industry is nowadays a well-studied field. Previous research has shown that there are many destinations that have used gastronomy to strengthen regional or national tourism experiences. For instance, Wales in the United Kingdom (Jones and Jenkins, 2002), Australia (Cambourne and Macionis, 2003), the Niagara Region in Canada (Telfer and Hashimoto, 2003) and Singapore (Henderson, 2004) to mention a few examples. These examples show that gastronomy is directly or indirectly connected to the destinations since it inspires tourists to experience the local food of a region. Researchers have shown that gastronomy can also be used in marketing and in branding a region or a nation (Frochot, 2003; Boyne and Hall, 2004; du Rand and Heath, 2006; Hashimoto and Telfer, 2006; Fox, 2007; Lin, Pearson and Cai, 2011). Some studies have shown that tourists seek regional and ethnic gastronomy because of their desire to have unique experiences (Reynolds, 1993; Hall et al, 2003; Cohen and Avieli, 2004; Lin, Pearson and Cai, 2011). Even more important is that tourists’ gastronomy experiences can contribute to their satisfaction with the destination (Nield et al, 2000; Yuksel and Yuksel, 2002) and can also influence their desire to return to the destination (Sparks et al, 2003; Lin, Pearson and Cai, 2011). The Swedish government launched in 2010 “Sweden – the new gastronomy country” with the long term vision is also to gain better profitability for Swedish farmers, growers and producers, rural development, doubling gastronomy exports, more tourists visiting Sweden for the good sake of gastronomy, better public meals and more quality restaurants. But above all, the aim is to focus on the unique tastes, experiences, products and people (http://matlandet.se/about/). 80 % of tourists think that gastronomy and experiences is a main purpose for a trip and within the tourism sector and more and more people travel to rural areas to experience new and local gastronomy. However, there are some regions that are more successful in their use of gastronomy for tourism development. The aim with this paper is to discuss how tourism with the help of gastronomy can develop an underdeveloped tourism region. The study was designed as a qualitative case study where two neighboring regions in the middle of Sweden were chosen. The regions are both peripheral and are consider semi to highly rural by character. Interviews were conducted with gastronomy companies, public actors such as representatives from the region as well as the municipality and gastronomy actors. The result shows that it is important with education in gastronomy in the region. It is also of great importance with networks and key actors that works as an engine for the industry. The results point towards industrial and business heritage as an important component in adapting to new demands in tourism development based on gastronomy. It is not just important with large companies that grow, but also many small scale companies can contribute to gastronomy offers for the tourists.

National Category
Social Sciences
Identifiers
urn:nbn:se:miun:diva-37281 (URN)
Conference
ATLAS Annual conference 2019, Girona, Spain, September 17-20, 2019
Available from: 2019-09-20 Created: 2019-09-20 Last updated: 2019-09-24Bibliographically approved
Skoglund, W. & Laven, D. (2018). Cultura, Creatività E Agenda Di Sostenibilità: L'Esperienza Di Östersund Nella Rete Delle Città Creative Dell'UNESCO. LaborEst (17), 10-14
Open this publication in new window or tab >>Cultura, Creatività E Agenda Di Sostenibilità: L'Esperienza Di Östersund Nella Rete Delle Città Creative Dell'UNESCO
2018 (Italian)In: LaborEst, ISSN 1973-7688, no 17, p. 10-14Article in journal (Refereed) Published
Abstract [en]

Culture, Creativity, and the Sustainability Agenda: the Experience of Östersund in the UNESCO Creative Cities Network

During the last decade, cities around the world have promoted creativity as a resource for regeneration and new development. As a result, a number of efforts have emerged around this theme and many cities today seek to identify themselves as “creative hubs”. The UNESCO Creative Cities Network (UCCN) is one example of a network of cities that attempts to use creativity as a mechanism to achieve sustainable growth and development as envisioned by Agenda 2030. The network has grown rapidly since its inception in 2004 and now has 180 members worldwide that have all adopted the UCCN guidelines and directives. In this paper, the authors explore the connections between membership in the network and implementation of sustainable development goals. The paper uses the northern Swedish city of Östersund as a case study, which has been an active member of the UCCN since 2010. Study findings indicate that membership in the UCCN has enabled Östersund to advance sustainability discourse at a regional level, as well as improved practice in a limited sense. At the same time, findings also identify a number of challenges for integrating sustainability objectives at the regional level as well as directly into the UCCN.

Place, publisher, year, edition, pages
Mediterranea University Press, 2018
Keywords
Creative Cities, Sustainable Development, UNESCO, Östersund
National Category
Social Sciences
Identifiers
urn:nbn:se:miun:diva-35387 (URN)
Available from: 2019-01-07 Created: 2019-01-07 Last updated: 2019-01-07Bibliographically approved
Lagana, V., Skoglund, W., Marciano, C. & Agata, N. (2018). Gastronomic culture and landscape imaginary: The consumers' opinion in regions of the Northern and Southern of Europe. In: L.M. Piccinini; M. Reho, T.F.M. Chang, M. Taverna, L. Iseppi. (Ed.), Proceedings of the 21st IPSAPA/IPSALEM International Scientific Conference: . Paper presented at 21st IPSAPA/IPSALEM International Scientific Conference (Venice), July 6-7, 2017 (pp. 481-495).
Open this publication in new window or tab >>Gastronomic culture and landscape imaginary: The consumers' opinion in regions of the Northern and Southern of Europe
2018 (English)In: Proceedings of the 21st IPSAPA/IPSALEM International Scientific Conference / [ed] L.M. Piccinini; M. Reho, T.F.M. Chang, M. Taverna, L. Iseppi., 2018, p. 481-495Conference paper, Published paper (Other academic)
Series
Mosaico Paesistico-Culturale
Keywords
Consumer behaviour, local products, gastronomy, multiple correspondence analysis
National Category
Economics and Business
Identifiers
urn:nbn:se:miun:diva-37295 (URN)978-88-942329-3-6 (ISBN)
Conference
21st IPSAPA/IPSALEM International Scientific Conference (Venice), July 6-7, 2017
Available from: 2019-09-23 Created: 2019-09-23 Last updated: 2019-09-27Bibliographically approved
De Jong, A., Palladino, M., Puig, R. G., Romeo, G., Fava, N., Cafiero, C., . . . Sjölander-Lindqvist, A. (2018). Gastronomy Tourism: An Interdisciplinary Literature Review of Research Areas, Disciplines, and Dynamics. Journal of Tourism and Gastronomy, 3(2), 131-146
Open this publication in new window or tab >>Gastronomy Tourism: An Interdisciplinary Literature Review of Research Areas, Disciplines, and Dynamics
Show others...
2018 (English)In: Journal of Tourism and Gastronomy, ISSN 2169-2971, E-ISSN 2169-298X, Vol. 3, no 2, p. 131-146Article in journal (Refereed) Published
Abstract [en]

Residing with the exponential growth of gastronomy tourism research, a number of review articles have examined the relationship of gastronomy and tourism from distinct thematic and disciplinary perspectives. What remains absent is a comprehensive overview that encapsulates the interdisciplinary dimensions of this area of research. In response, this study comprehensively investigates gastronomy tourism literature utilizing a network and content analysis, with an aim to map the main subject areas concerned with gastronomy tourism and relations between varying subject areas. In doing so, themes determining gastronomy tourism and focus for future exploration are identified. The review findings suggest that the trajectory of gastronomy tourism research is characterized by the dominance of "tourism, leisure, and hospitality management" and "geography, planning, and development." Three recommendations are proposed to assist development of gastronomy tourism research: increased dialogue across subject areas, development of critical and theoretical approaches, and greater engagement with sustainability debates.

Keywords
Literature review, Interdisciplinary research, Research areas, Content analysis, Network analysis, Sustainability
National Category
Other Social Sciences not elsewhere specified
Identifiers
urn:nbn:se:miun:diva-34286 (URN)10.3727/216929718X15281329212243 (DOI)
Available from: 2018-08-22 Created: 2018-08-22 Last updated: 2019-08-06Bibliographically approved
Skoglund, W. & Laven, D. (2018). Utilizing Culture and Creativity for Sustainable Development: Reflections on the City of Östersund’s Membership in the UNESCO Creative Cities Network. In: Francesco Calabrò, Lucia Della Spina, Carmelina Bevilacqua (Ed.), Francesco Calabrò, Lucia Della Spina, Carmelina Bevilacqua (Ed.), New Metropolitan Perspectives: Local Knowledge and Innovation Dynamics Towards Territory Attractiveness Through the Implementation of Horizon/E2020/Agenda2030 – Volume 2. Paper presented at ISHT 2018, 3rd International New Metropolitan Perspectives, Reggio Calabria, 22-25 May, 2018 (pp. 398-405). Cham: Springer, 101
Open this publication in new window or tab >>Utilizing Culture and Creativity for Sustainable Development: Reflections on the City of Östersund’s Membership in the UNESCO Creative Cities Network
2018 (English)In: New Metropolitan Perspectives: Local Knowledge and Innovation Dynamics Towards Territory Attractiveness Through the Implementation of Horizon/E2020/Agenda2030 – Volume 2 / [ed] Francesco Calabrò, Lucia Della Spina, Carmelina Bevilacqua, Cham: Springer, 2018, Vol. 101, p. 398-405Conference paper, Published paper (Refereed)
Abstract [en]

Within the last few years, cities around the world have promoted creativity as a new resource for driving future development. As a result, a number of networks have emerged around this theme. The UNESCO Creative Cities Network (UCCN) is one such network that attempts to use creativity as a mechanism to achieve sustainable growth and development. The network has grown rapidly since its inception in 2004 and now has 180 members worldwide, all of which have adopted the UCCN guidelines and directives. In this paper, the authors explore if and how cities use their membership to implement sustainable development goals. The paper uses the northern Swedish city of Östersund as a case study, which has been an active member of the UCCN since 2010. Study findings indicate that membership in the UCCN has enabled Östersund to advance sustainability discourse at a regional level, as well as improve practice in a limited sense. At the same time, findings also identify a number of challenges for integrating sustainability objectives into the UCCN.

Place, publisher, year, edition, pages
Cham: Springer, 2018
Series
Smart Innovation, Systems and Technologies, ISSN 2190-3018, E-ISSN 2190-3026 ; 101
Keywords
Creative cities, Sustainable development, UNESCO, Östersund
National Category
Social Sciences
Identifiers
urn:nbn:se:miun:diva-33851 (URN)10.1007/978-3-319-92102-0_42 (DOI)000460948500042 ()2-s2.0-85048058373 (Scopus ID)ETOUR (Local ID)978-3-319-92102-0 (ISBN)978-3-319-92101-3 (ISBN)ETOUR (Archive number)ETOUR (OAI)
Conference
ISHT 2018, 3rd International New Metropolitan Perspectives, Reggio Calabria, 22-25 May, 2018
Available from: 2018-06-19 Created: 2018-06-19 Last updated: 2019-05-07Bibliographically approved
Laven, D. & Skoglund, W. (Eds.). (2016). Valuing and Evaluating Creativity for Sustainable Development. Paper presented at Valuing and Evaluating Creativity for Sustainable Development. Östersund: Mid Sweden University
Open this publication in new window or tab >>Valuing and Evaluating Creativity for Sustainable Development
2016 (English)Conference proceedings (editor) (Refereed)
Place, publisher, year, edition, pages
Östersund: Mid Sweden University, 2016. p. 258
National Category
Economics and Business Social and Economic Geography Sociology Humanities Agricultural Sciences Engineering and Technology Media and Communications
Identifiers
urn:nbn:se:miun:diva-29211 (URN)ETOUR (Local ID)978-91-88025-77-7 (ISBN)ETOUR (Archive number)ETOUR (OAI)
Conference
Valuing and Evaluating Creativity for Sustainable Development
Funder
Swedish Research Council Formas
Available from: 2016-11-08 Created: 2016-11-08 Last updated: 2019-01-23Bibliographically approved
Skoglund, W. & Wahlberg, O. (2015). Rural resilience in the post industrial society - an empirical case study of a Northern Swedish region (Vol 10ed.). In: von Friedrichs, Y., Westlund, H., Kobayashi, K. (Ed.), Social capital and development trends in rural areas: (pp. 119-129). Jönköping: Jönköping International Business School
Open this publication in new window or tab >>Rural resilience in the post industrial society - an empirical case study of a Northern Swedish region
2015 (English)In: Social capital and development trends in rural areas / [ed] von Friedrichs, Y., Westlund, H., Kobayashi, K., Jönköping: Jönköping International Business School , 2015, Vol 10, p. 119-129Chapter in book (Other academic)
Place, publisher, year, edition, pages
Jönköping: Jönköping International Business School, 2015 Edition: Vol 10
Series
Social capital and development trends in Japans and Swedens countryside
National Category
Social Sciences
Identifiers
urn:nbn:se:miun:diva-29543 (URN)978-91-86345-64-8 (ISBN)
Available from: 2016-12-13 Created: 2016-12-13 Last updated: 2016-12-14Bibliographically approved
Skoglund, W. & Westerdahl, S. (2013). Relationell estetik i gammal militärstad: Färgfabriken Norr i Östersund. In: Lisbeth Lindeborg & Lars Lindkvist (Ed.), Kulturens kraft för regional utveckling: . Lund: Studentlitteratur
Open this publication in new window or tab >>Relationell estetik i gammal militärstad: Färgfabriken Norr i Östersund
2013 (Swedish)In: Kulturens kraft för regional utveckling / [ed] Lisbeth Lindeborg & Lars Lindkvist, Lund: Studentlitteratur, 2013Chapter in book (Other academic)
Place, publisher, year, edition, pages
Lund: Studentlitteratur, 2013
National Category
Business Administration
Identifiers
urn:nbn:se:miun:diva-20325 (URN)9789144096322 (ISBN)
Available from: 2013-11-26 Created: 2013-11-26 Last updated: 2013-12-17Bibliographically approved
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