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Publications (10 of 12) Show all publications
Ödmark, S. (2019). Challenging consensus: Three comedy controversies and what they tell us about the double-edged sword of humour. In: Panel: Political humour scandals and sensations in Nordic media publicity, Nordmedia, Malmö, August 2019.: . Paper presented at Nordmedia 2019, Malmö, 21-23 August, 2019.
Open this publication in new window or tab >>Challenging consensus: Three comedy controversies and what they tell us about the double-edged sword of humour
2019 (English)In: Panel: Political humour scandals and sensations in Nordic media publicity, Nordmedia, Malmö, August 2019., 2019Conference paper, Oral presentation only (Refereed)
Keywords
Controversy, Comedy, Political comedy, Media framing, Humour scandal
National Category
Media and Communications
Identifiers
urn:nbn:se:miun:diva-36952 (URN)
Conference
Nordmedia 2019, Malmö, 21-23 August, 2019
Available from: 2019-08-28 Created: 2019-08-28 Last updated: 2019-08-29Bibliographically approved
Wadbring, I. & Ödmark, S. (2019). Den virala vinden: Om de nyheter som lajkas, delas och kommenteras. In: Michael Karlsson & Lars Truedson (Ed.), Nyheter - allt mer en tolkningsfråga?: Mediestudiers innehållsanalys 2007-2018 (pp. 47-58). Institutet för Mediestudier
Open this publication in new window or tab >>Den virala vinden: Om de nyheter som lajkas, delas och kommenteras
2019 (Swedish)In: Nyheter - allt mer en tolkningsfråga?: Mediestudiers innehållsanalys 2007-2018 / [ed] Michael Karlsson & Lars Truedson, Institutet för Mediestudier , 2019, p. 47-58Chapter in book (Other (popular science, discussion, etc.))
Place, publisher, year, edition, pages
Institutet för Mediestudier, 2019
National Category
Media and Communications
Identifiers
urn:nbn:se:miun:diva-36953 (URN)9789198498219 (ISBN)
Available from: 2019-08-28 Created: 2019-08-28 Last updated: 2019-08-29Bibliographically approved
Ödmark, S. (2019). Komikern som nyhetsförmedlare. In: Michael Karlsson & Lars Truedson (Ed.), Nyheter - allt mer en tolkningsfråga?: Mediestudiers innehållsanalys 2007-2018 (pp. 145-152). Institutet för Mediestudier
Open this publication in new window or tab >>Komikern som nyhetsförmedlare
2019 (Swedish)In: Nyheter - allt mer en tolkningsfråga?: Mediestudiers innehållsanalys 2007-2018 / [ed] Michael Karlsson & Lars Truedson, Institutet för Mediestudier , 2019, p. 145-152Chapter in book (Other (popular science, discussion, etc.))
Place, publisher, year, edition, pages
Institutet för Mediestudier, 2019
National Category
Media and Communications
Identifiers
urn:nbn:se:miun:diva-36954 (URN)978-91-984982-1-9 (ISBN)
Available from: 2019-08-28 Created: 2019-08-28 Last updated: 2019-08-29Bibliographically approved
Ödmark, S. (2019). The Comedian as a Journalistic Actor: Self-Perceptions and Ideals of Political Satirists. In: : . Paper presented at The 69th Annual International Communication Association Conference, Washington, D.C., 24-28 May, 2019.
Open this publication in new window or tab >>The Comedian as a Journalistic Actor: Self-Perceptions and Ideals of Political Satirists
2019 (English)Conference paper, Oral presentation only (Refereed)
Keywords
Journalism, Comedy, Political comedy
National Category
Media and Communications
Identifiers
urn:nbn:se:miun:diva-36463 (URN)
Conference
The 69th Annual International Communication Association Conference, Washington, D.C., 24-28 May, 2019
Available from: 2019-06-25 Created: 2019-06-25 Last updated: 2019-08-13Bibliographically approved
Ödmark, S. (2018). "Det var över gränsen!" Politisk humor som vattendelare, ventil och katalysator. In: Lars Nord, Marie Grusell, Niklas Bolin & Kajsa Falasca (Ed.), Snabbtänkt: Reflektioner från valet 2018 av ledande forskare (pp. 92-92). Sundsvall: Mid Sweden University, DEMICOM
Open this publication in new window or tab >>"Det var över gränsen!" Politisk humor som vattendelare, ventil och katalysator
2018 (Swedish)In: Snabbtänkt: Reflektioner från valet 2018 av ledande forskare / [ed] Lars Nord, Marie Grusell, Niklas Bolin & Kajsa Falasca, Sundsvall: Mid Sweden University, DEMICOM , 2018, p. 92-92Chapter in book (Other academic)
Place, publisher, year, edition, pages
Sundsvall: Mid Sweden University, DEMICOM, 2018
National Category
Media and Communications Political Science
Identifiers
urn:nbn:se:miun:diva-35106 (URN)978-91-88025-99-9 (ISBN)
Available from: 2018-12-07 Created: 2018-12-07 Last updated: 2018-12-07Bibliographically approved
Ödmark, S. (2018). Making news funny - differences in news framing between journalism and political comedy. In: : . Paper presented at ECREA 2018, Lugano, Switzerland, 31 October - 3 November, 2018.
Open this publication in new window or tab >>Making news funny - differences in news framing between journalism and political comedy
2018 (English)Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

Classic agenda-setting and news framing research focuses on traditional media actors; journalists, political figures, professional communicators. However, the personalization of politics and journalism, as well as the rise of social media, is creating new spaces for other actors, like comedians. In the separation of vertical media: media who are still aiming for a wide audience with content of general relevance, and horizontal media: more specific media actors building a community around the content they produce, comedians can be considered actors in horizontal media, who help provide community agenda (McCombs et al., 2014; Ninković-Slavnić, 2016). This study compares how professional comedians as actors in horizontal media frame news and current affairs with the journalistic framing of vertical media. The study is performed via a quantitative content analysis of Swedish political comedy and Swedish news media. It shows that the comedic framing is more thematic and more often on a societal level, while journalistic news framing is more episodic and on an individual level. The comedic framing is also more focused on issues of political figures and political processes; more personal, more emotional, more negative and more inclusive of different types of actors and policy plans when compared to the journalistic news reporting of vertical media.

National Category
Media and Communications
Identifiers
urn:nbn:se:miun:diva-35347 (URN)
Conference
ECREA 2018, Lugano, Switzerland, 31 October - 3 November, 2018
Available from: 2018-12-21 Created: 2018-12-21 Last updated: 2019-01-08Bibliographically approved
Ödmark, S. (2018). Making news funny: Differences in news framing between journalists and comedians. Journalism - Theory, Practice & Criticism
Open this publication in new window or tab >>Making news funny: Differences in news framing between journalists and comedians
2018 (English)In: Journalism - Theory, Practice & Criticism, ISSN 1464-8849, E-ISSN 1741-3001Article in journal (Refereed) Epub ahead of print
Abstract [en]

Classic agenda setting and news framing research focuses on traditional media actors: journalists, political figures, professional communicators. However, the personalization of politics and journalism, as well as the rise of social media, is creating new spaces for other actors, like comedians. In the separation of vertical media (media which are still aiming for a wide audience with content of general relevance) and horizontal media (more specific media actors building a community around the content they produce), comedians can be considered actors in horizontal media, who help provide the community agenda. This study compares how comedians in horizontal media frame news and current affairs with how journalists in vertical media frame similar news. The study is performed via a quantitative content analysis of Swedish political comedy and traditional Swedish news coverage, with a focus on the emerging podcast medium. It shows that the comedic framing is dramatically more personal and emotional. It is also more thematic and more often on a societal level, while the journalistic news framing is more episodic and on an individual level. The comedic framing is also more focused on issues of political figures and processes, more negative, and more inclusive of different types of societal actors when compared to the news reporting of vertical media.

Keywords
Agenda setting, horizontal media, influencers, news framing, news journalism, opinion leaders, podcasts, political comedy
National Category
Social Sciences Media and Communications
Identifiers
urn:nbn:se:miun:diva-35389 (URN)10.1177/1464884918820432 (DOI)2-s2.0-85059315516 (Scopus ID)
Available from: 2019-01-07 Created: 2019-01-07 Last updated: 2019-03-27Bibliographically approved
Karlsson, M., Ingela, W. & Ödmark, S. (2017). Towards Politicized Tabloid News Online?: A Methodological Assessment of the Spreading of Online News. In: : . Paper presented at International Communication Association 2017.
Open this publication in new window or tab >>Towards Politicized Tabloid News Online?: A Methodological Assessment of the Spreading of Online News
2017 (English)Conference paper, Published paper (Refereed)
Abstract [en]

Sharing has emerged as a keyword in the contemporary media landscape in the last decade. For journalism and the news industry sharing is viewed as both a threat and possibility as it enables greater reach but also less control. So far research has not to a great extent been able to show what kind of news stories that goes viral and there is also a lack of methodological discussions about how to measure shared news and what results different approaches provide. Results from this study show that politics is the most commonly spread news topic and that news sites with a tabloid background are the most successful media forms in encouraging spreading and interaction of news stories. The study also shows that different methodological starting points – starting at the news sites themselves or an aggregator – provides results that both overlap and differentiate.

Keywords
sharing, quantitative content analysis, social media, viral news, Sweden
National Category
Media and Communications
Research subject
Media and Communication Studies
Identifiers
urn:nbn:se:miun:diva-32173 (URN)
Conference
International Communication Association 2017
Available from: 2017-06-27 Created: 2017-11-28 Last updated: 2019-01-08Bibliographically approved
Wadbring, I. & Ödmark, S. (2016). Going Viral: News Sharing and Shared News in Social Media. OBS - Observatorio, 10(4), 132-149
Open this publication in new window or tab >>Going Viral: News Sharing and Shared News in Social Media
2016 (English)In: OBS - Observatorio, ISSN 1646-5954, E-ISSN 1646-5954, Vol. 10, no 4, p. 132-149Article in journal (Refereed) Published
Abstract [en]

Through the advent of social media, news achieves a life of its own online. The media organisations partly lose control over the diffusion process, and simultaneously individuals gain power over the process, and become opinion leaders for others. This study focuses on news sharers and news shared (or rather, interacted), and has three RQ:s: 1) What characterizes the people who share news in social media, 2) Have the characteristics of interacted news changed over time? and 3) Are there differences between news content interacted by ordinary people and news highlighted by media organisations? Two different studies have been conducted: A representative survey and a quantitative content analysis.The main results are that the opinion leaders differ from the majority by being younger, with a greater political interest, single and more digital in their general lifestyle, both concerning news consumption and other aspects. The content analysis shows that the most interacted news on social media follow the traditional news values rather well, with a few exceptions. Most apparent is that interacted news is more positive over time and compared to print front-page news. Accidents and crime dominate print front-pages, while politics is more prominent in interacted news.

Keywords
opinion leaders, news value, online news, offline news, Quantitative content analysis, Survey
National Category
Media and Communications
Identifiers
urn:nbn:se:miun:diva-29570 (URN)10.7458/obs1042016936 (DOI)2-s2.0-85007441226 (Scopus ID)
Available from: 2016-12-14 Created: 2016-12-14 Last updated: 2018-12-07Bibliographically approved
Wadbring, I. & Ödmark, S. (2015). From Kittens to Racism: News Sharing and Shared News in Social Media. In: : . Paper presented at The 22nd Nordic Conference on Media and Communication Research, Copenhagen, August 13-15, 2015.
Open this publication in new window or tab >>From Kittens to Racism: News Sharing and Shared News in Social Media
2015 (English)Conference paper, Published paper (Other academic)
National Category
Social Sciences
Identifiers
urn:nbn:se:miun:diva-35366 (URN)
Conference
The 22nd Nordic Conference on Media and Communication Research, Copenhagen, August 13-15, 2015
Available from: 2018-12-28 Created: 2018-12-28 Last updated: 2019-01-08Bibliographically approved
Organisations
Identifiers
ORCID iD: ORCID iD iconorcid.org/0000-0003-3015-7423

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