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Papaioannou, Stylianos
Publications (10 of 18) Show all publications
Hilmersson, M., Johanson, M., Papaioannou, S. & Lundberg, H. (2022). Business unpredictability, improvisation and business network commitment in small and medium-sized enterprise market entry. International Small Business Journal, 40(8), 991-1018
Open this publication in new window or tab >>Business unpredictability, improvisation and business network commitment in small and medium-sized enterprise market entry
2022 (English)In: International Small Business Journal, ISSN 0266-2426, E-ISSN 1741-2870, Vol. 40, no 8, p. 991-1018Article in journal (Refereed) Published
Abstract [en]

Market entry performance is critical during internationalisation; prevailing views suggest that firms need to carefully plan their entry before putting the plan into action. This article focuses on three attributes affecting the possibility and usefulness of making a pre-planned market entry: unpredictability, improvisation and business network commitment. We develop six hypotheses tested on a sample of 250 entries; our main finding is that improvisation plays a mediating role in relation to performance in unpredictable markets. The analysis reveals that the relationship between unpredictability and network commitment is not significant, while the effect of unpredictability on market entry performance is negative. These findings suggest implications for internationalisation and international entrepreneurship theory. For managers and entrepreneurs, we show that unpredictability weakens market entry performance, a negative effect that can be mitigated if the entrant firm improvises.

Keywords
business unpredictability, market entry performance, improvisation, business network commitment, internationalisation
National Category
Business Administration
Identifiers
urn:nbn:se:miun:diva-44808 (URN)10.1177/02662426211069964 (DOI)000773891900001 ()2-s2.0-85127337008 (Scopus ID)
Available from: 2022-04-08 Created: 2022-04-08 Last updated: 2022-11-28Bibliographically approved
Hilmersson, M., Johanson, M., Lundberg, H. & Papaioannou, S. (2021). Serendipitous opportunities, entry strategy and knowledge in firms' foreign market entry. International Marketing Review, 38(3), 585-612
Open this publication in new window or tab >>Serendipitous opportunities, entry strategy and knowledge in firms' foreign market entry
2021 (English)In: International Marketing Review, ISSN 0265-1335, E-ISSN 1758-6763, Vol. 38, no 3, p. 585-612Article in journal (Refereed) Published
Abstract [en]

Purpose: Few researchers and even fewer practitioners would deny that serendipitous events play a central role in the growth process of firms. However, most international marketing models ignore the role of serendipity in the opportunity discovery process. The authors provide a nuanced view on international opportunities by developing the role of serendipitous opportunities in the foreign market entry process. The authors develop a model integrating the notions of serendipity, entrepreneurial logic, experiential knowledge and network knowledge redundancy. From the study’s model, the authors condense three sets of hypotheses on the relationships among experiential knowledge and entry strategy, network knowledge redundancy, entry strategy and serendipity. Design/methodology/approach: The authors confront the study’s hypotheses with data collected on-site at 168 Swedish firms covering 234 opportunities, and to test the hypotheses, the authors ran ordinary least squares (OLS) regression tests in three steps. Findings: The results of the study’s analysis reveal that experiential knowledge and network knowledge redundancy both lead to a logic based on rigid planning and systematic search, which in turn reduces the likelihood that serendipitous opportunities will be realized in the foreign market entry process. Originality/value: This is the first study that develops a measure of opportunities that are the outcome of serendipitous events. In addition, the authors integrate network and learning theories and internationalization theory by establishing antecedents to, and outcomes of, the entry strategy. 

Keywords
Experiential business knowledge, Internationalization, Network knowledge redundancy, Planning, Search, Serendipitous opportunity
National Category
Business Administration
Identifiers
urn:nbn:se:miun:diva-41718 (URN)10.1108/IMR-01-2018-0029 (DOI)000630140100001 ()2-s2.0-85102531690 (Scopus ID)
Available from: 2021-03-23 Created: 2021-03-23 Last updated: 2021-05-20Bibliographically approved
Fernando da Costa Oliveira, L., Johanson, M., Lundberg, H. & Papaioannou, S. (2019). Successful and failed market entries: Experiential learning and market decision logics. In: Proceedings: . Paper presented at AMA Global marketing conference, 20-23 Maj 2019, Buenos Aires, Argentina.
Open this publication in new window or tab >>Successful and failed market entries: Experiential learning and market decision logics
2019 (English)In: Proceedings, 2019Conference paper, Oral presentation with published abstract (Refereed)
National Category
Business Administration
Identifiers
urn:nbn:se:miun:diva-41313 (URN)
Conference
AMA Global marketing conference, 20-23 Maj 2019, Buenos Aires, Argentina
Available from: 2021-03-02 Created: 2021-03-02 Last updated: 2021-03-02Bibliographically approved
Papaioannou, S. (2017). Internationalization through an effectual perspective: The mediating role of opportunity novelty. In: Proceedings: . Paper presented at The 44th AIB (UKI) & 6th Reading conference, 6-8 April 2017, Reading, England.
Open this publication in new window or tab >>Internationalization through an effectual perspective: The mediating role of opportunity novelty
2017 (English)In: Proceedings, 2017Conference paper, Oral presentation with published abstract (Refereed)
National Category
Business Administration
Identifiers
urn:nbn:se:miun:diva-41322 (URN)
Conference
The 44th AIB (UKI) & 6th Reading conference, 6-8 April 2017, Reading, England
Available from: 2021-03-02 Created: 2021-03-02 Last updated: 2021-03-02Bibliographically approved
Hilmersson, M., Johanson, M., Lundberg, H. & Papaioannou, S. (2017). Sambanden mellan tidpunkt för, tid fram till och hastighet vid internationell expansion.
Open this publication in new window or tab >>Sambanden mellan tidpunkt för, tid fram till och hastighet vid internationell expansion
2017 (Swedish)Report (Other (popular science, discussion, etc.))
Series
Rapport / CER - Centrum för forskning om ekonomiska relationer ; 2017:2
National Category
Social Sciences
Identifiers
urn:nbn:se:miun:diva-33370 (URN)
Available from: 2018-03-27 Created: 2018-03-27 Last updated: 2018-04-03Bibliographically approved
Hilmersson, M., Johanson, M., Lundberg, H. & Papaioannou, S. (2017). Time, Temporality, and Internationalization: The Relationships among Point in Time, Time to, and Speed of International Expansion. Journal of International Marketing, 25(1), 22-45
Open this publication in new window or tab >>Time, Temporality, and Internationalization: The Relationships among Point in Time, Time to, and Speed of International Expansion
2017 (English)In: Journal of International Marketing, ISSN 1069-031X, E-ISSN 1547-7215, Vol. 25, no 1, p. 22-45Article in journal (Refereed) Published
Abstract [en]

Speed of internationalization is a multidimensional concept with performance consequences, but little is known about the interrelatedness between different time-related concepts. The authors address this deficiency by developing three hypotheses, which are confronted with a dataset collected on-site at 203 SMEs. The analysis reveals that (i) the longer the time to internationalization, the lower the speed of international expansion, (ii) the earlier the point in time of start of internationalization, the lower the speed of international expansion, and (iii) there is an antagonistic interaction effect revealing that the negative effect on the speed of international expansion caused by a longer time to internationalization is moderated by the point in time of internationalization start. The study contributes to theory by examining the interrelatedness between temporal concepts in the internationalization literature and by showing how the underlying mechanisms influencing internationalization speed changes over time. For managers, insights into the importance of time and temporality for successful international expansion are provided.

Keywords
Speed of International Expansion, Time to Internationalization, Point in Time of Start of Internationalization, Temporality, Internationalization, SME
National Category
Social Sciences
Identifiers
urn:nbn:se:miun:diva-29600 (URN)10.1509/jim.16.0013 (DOI)000395618500002 ()2-s2.0-85017129706 (Scopus ID)
Available from: 2016-12-15 Created: 2016-12-15 Last updated: 2017-11-28Bibliographically approved
Hilmersson, M., Johanson, M., Lundberg, H. & Papaioannou, S. (2016). Improvisation, Network Adaptation and Opportunity Value in Firm Internationalization. In: : . Paper presented at 32nd IMP-conference in Poznan, Poland, 2016.
Open this publication in new window or tab >>Improvisation, Network Adaptation and Opportunity Value in Firm Internationalization
2016 (English)Conference paper, Oral presentation with published abstract (Refereed)
National Category
Social Sciences
Identifiers
urn:nbn:se:miun:diva-33363 (URN)
Conference
32nd IMP-conference in Poznan, Poland, 2016
Available from: 2018-03-27 Created: 2018-03-27 Last updated: 2018-04-11Bibliographically approved
Lundberg, H., Johanson, M., Hilmersson, M. & Papaioannou, S. (2016). Opportunity Novelty, Improvisation and Network Adaptation in Firm Internationalization. In: : . Paper presented at IMP Asia, Cape Town, South Africa, December 4-7, 2016.
Open this publication in new window or tab >>Opportunity Novelty, Improvisation and Network Adaptation in Firm Internationalization
2016 (English)Conference paper, Oral presentation with published abstract (Refereed)
National Category
Social Sciences
Identifiers
urn:nbn:se:miun:diva-33368 (URN)
Conference
IMP Asia, Cape Town, South Africa, December 4-7, 2016
Available from: 2018-03-27 Created: 2018-03-27 Last updated: 2018-04-27Bibliographically approved
Hilmersson, M., Johanson, J., Johanson, M., Lundberg, H. & Papaioannou, S. (2016). Serendipitous Opportunities, Entrepreneurial Logic and Knowledge in International Business Networks. In: : . Paper presented at 32nd IMP-conference, Poznan, Poland, 2016.
Open this publication in new window or tab >>Serendipitous Opportunities, Entrepreneurial Logic and Knowledge in International Business Networks
Show others...
2016 (English)Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

Few researchers and even fewer practitioners would deny that luck, chance or serendipitous events play a central role in the growth process of firms. However, most entrepreneurship models ignore the role of serendipity in the opportunity discovery process. Instead, it is assumed that international opportunities are discovered or created by entrepreneurs. In this paper we provide a more nuanced view on international opportunities by developing the role of serendipitous opportunities in the internationalization process. We develop a model integrating the notions of serendipity, entrepreneurial logic, experiential knowledge and network knowledge redundancy. From our model we condense three sets of hypotheses on the relationships among experiential knowledge and entrepreneurial logic, network knowledge redundancy and entrepreneurial logic, and entrepreneurial logic and serendipity. We confront our hypotheses with data collected on-site at 160 firms covering 226 opportunities. The result of our analysis reveals that experiential knowledge and network knowledge redundancy both lead to a more causation-based logic of the firm. Causation in turn reduces the likeliness that serendipitous opportunities will be realized in the internationalization process. These findings come with implications for both researchers and practitioners.

National Category
Social Sciences
Identifiers
urn:nbn:se:miun:diva-33362 (URN)
Conference
32nd IMP-conference, Poznan, Poland, 2016
Available from: 2018-03-27 Created: 2018-03-27 Last updated: 2018-04-11Bibliographically approved
Hilmersson, M., Johanson, M., Lundberg, H., Papaioannou, S. & Thyr, A. (2015). Business networks, firm strategy, opportunity development and strategic outcomes: A conceptualization of the initial phase of firm internationalization. In: Larimo, Jorma, Nummela, Niina and Mainela, Tuija (Ed.), Handbook on International Alliance and Network Research: (pp. 171-194). Cheltenham: Edward Elgar Publishing
Open this publication in new window or tab >>Business networks, firm strategy, opportunity development and strategic outcomes: A conceptualization of the initial phase of firm internationalization
Show others...
2015 (English)In: Handbook on International Alliance and Network Research / [ed] Larimo, Jorma, Nummela, Niina and Mainela, Tuija, Cheltenham: Edward Elgar Publishing, 2015, p. 171-194Chapter in book (Refereed)
Place, publisher, year, edition, pages
Cheltenham: Edward Elgar Publishing, 2015
National Category
Business Administration
Identifiers
urn:nbn:se:miun:diva-26935 (URN)2-s2.0-85056563701 (Scopus ID)978 1 78347 548 3 (ISBN)
Available from: 2016-01-26 Created: 2016-01-26 Last updated: 2020-10-09Bibliographically approved
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