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Abdipour, Morteza
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Abdipour, M., Lorentzen, L. & Olin, H. (2016). A Design Research Lab—An Integrated Model to Identify Conscious and Unconscious Behavior in the Design Process. In: Advances in Intelligent Systems and Computing: Design for Inclusion. Paper presented at International Conference on Design for Inclusion, 2016; Walt Disney World; United States; 27 July 2016 through 31 July 2016 (pp. 553-563). Springer International Publishing Switzerland, 500
Open this publication in new window or tab >>A Design Research Lab—An Integrated Model to Identify Conscious and Unconscious Behavior in the Design Process
2016 (English)In: Advances in Intelligent Systems and Computing: Design for Inclusion, Springer International Publishing Switzerland , 2016, Vol. 500, p. 553-563Conference paper, Published paper (Refereed)
Abstract [en]

To understand how different design solutions affect users, designers traditionally use different evaluation methods that mainly rely on conscious feedback from the users. However, the complexity of human behaviour, where a large part is unconscious, point to a need for an extended tool box addressing the part not accessible to human conscious knowledge. Here, we describe a design research lab where traditional methods are complemented with tools to measure physiological signals influenced by emotional and sympathetic responses. These tools include galvanic skin response (GSR), electrocardiograph (ECG), and electroencephalograph (EEG). Typical sessions with acquired data of conscious and unconscious user reactions are described. The large body of data collected, which also require non-design expertise for interpretation, suggest that a further development towards simplified output data of the unconscious reactions is needed to allow wider use within industrial design work.

Place, publisher, year, edition, pages
Springer International Publishing Switzerland, 2016
Series
Advances in Intelligent Systems and Computing, ISSN 2194-5357
Keywords
Design methods, User studies Design, pedagogy, Design research
National Category
Design
Identifiers
urn:nbn:se:miun:diva-28689 (URN)10.1007/978-3-319-41962-6_49 (DOI)000389646900049 ()2-s2.0-84986330172 (Scopus ID)978-3-319-41962-6 (ISBN)978-3-319-41961-9 (ISBN)
Conference
International Conference on Design for Inclusion, 2016; Walt Disney World; United States; 27 July 2016 through 31 July 2016
Available from: 2016-09-05 Created: 2016-09-05 Last updated: 2017-01-05Bibliographically approved
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