Mid Sweden University

How audiences behave behind newspaper paywalls is, in research, almost unknown territory. In editorial offices, however, this has become common knowledge, since traffic data is available around the clock. In this study, we have had the opportunity to study how subscribers with different degrees of subscription experience behave behind the paywall. In the analysis, we use traffic data generated from tracking scripts and stored in Amazon Redshift. The results are unambiguous. Readers with a paid subscription show a higher degree of activity, greater involvement, and more varied usage than do newly added readers with a free subscription, independent of age. Following subscribers with free subscriptions over time shows that their behaviour mainly is negative, with an overall lower degree of activity. Young subscribers with short-term accounts show the lowest degree of activity, independent of the measurement used. Implications of the results are discussed. 

Sedan sekelskiftet har det svenska medielandskapet förändrats i grunden. Digitaliseringen och globaliseringen påverkar alla medieformer, på flera sätt. Ekonomiskt utmanas de traditionella medierna av de globala tech-bolagen, och den tekniska utvecklingen har gjort att medieformer konvergerat. Därtill har människors mediekonsumtion i grunden förändrats, inte minst genom tillkomsten av sociala medier. Det innebär att villkoren för nyhetsfabriken, som är titeln på en av Gunnar Nygrens böcker (2008), helt har omvandlats på ungefär 20 år. För att kunna förstå den förvandling som medielandskapet och därmed journalistiken har genomgått, måste man mötas över ämnes- och bransch-gränser, för att kunna lära av varandra. I denna text vill jag uppehålla mig vid hur sådant nätverksarbete kan se ut, eftersom jag har haft förmånen att under mer än ett decennium samarbeta med Gunnar om just det. 

In the last decade, the development of small, remotely operated multicopters with cameras, so-called drones, has made aerial photography easily available. Consumers and institutions now use drones in a variety of ways, both for personal entertainment and professionally. The application of drones in media production and journalism is of particular interest, as it provides insight into the complex interplay between technology, the economic and legal constraints of the media market, professional cultures and audience preferences. The thematic issue Journalism from Above: Drones, the Media, and the Transformation of Journalistic Practice presents new research concerning the role of drones in journalism and media production. The issue brings together scholars representing a variety of approaches and perspectives. A broad selection of empirical cases from Finland, Spain, Sweden, the UK and the US form the basis of an exploration of the changing relations between the media, technology and society. The articles address topics such as: Adaption of drone technology in the newsrooms; audience preferences and reactions in a changing media landscape; the relation between journalists and public authorities who use drones; and attitudes from journalistic practitioners as well as historical and future perspectives.