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Wahlberg, Olof
Publications (10 of 40) Show all publications
Öhman, P., Giritli Nygren, K., Hörnberg, E., Lidén, G., Nyhlén, S., Sjöberg, I. & Wahlberg, O. (2017). Förstärkt stadsmiljö i Sundvall. Sundsvall: Mid Sweden University
Open this publication in new window or tab >>Förstärkt stadsmiljö i Sundvall
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2017 (Swedish)Report (Other academic)
Place, publisher, year, edition, pages
Sundsvall: Mid Sweden University, 2017
National Category
Social Sciences
Identifiers
urn:nbn:se:miun:diva-30253 (URN)
Available from: 2017-02-23 Created: 2017-02-23 Last updated: 2017-11-29Bibliographically approved
Nilsson, M., Wästerlund, D. S., Wahlberg, O. & Eriksson, L. O. (2017). The use of forest information in timber sales planning: a case study in a Swedish forest-owning company. Scandinavian Journal of Forest Research, 32(4), 320-326
Open this publication in new window or tab >>The use of forest information in timber sales planning: a case study in a Swedish forest-owning company
2017 (English)In: Scandinavian Journal of Forest Research, ISSN 0282-7581, E-ISSN 1651-1891, Vol. 32, no 4, p. 320-326Article in journal (Refereed) Published
Abstract [en]

Interactions between value-creating activities are vital to increasing product value. Information sharing is a cornerstone of such interactions. For a forest-owning company with the primary objective to be leading in selling roundwood to forest industries, it appears therefore crucial that the sales people within a forest company have up-to-date knowledge about the forest in planning their sales, and that the forest knowledge is presented in a format that is suitable for them. To investigate if this is the case, a study was conducted at Sveaskog, a large Swedish forest-owning company. Semi-structured interviews were conducted with respondents from different levels in the organization. The results show that most sales managers did not directly use the knowledge about the forests when planning their sales; instead, they relied on historical data and had low trust in the knowledge presented in the tactical forest plan. The study pinpoints the organizational obstacles for using forest information in sales planning. These obstacles need to be addressed if more sophisticated information made available through new technology is to be utilized.

Keywords
Forest planning, knowledge management, timber trade
National Category
Business Administration
Identifiers
urn:nbn:se:miun:diva-30834 (URN)10.1080/02827581.2016.1245356 (DOI)000399491200005 ()2-s2.0-84992315674 (Scopus ID)
Available from: 2017-06-09 Created: 2017-06-09 Last updated: 2017-07-04Bibliographically approved
Wahlberg, O., Öhman, P. & Strandberg, C. (2016). How personal advisors make a difference in serving “almost rich” bank customers. International Journal of Bank Marketing, 34(6), 904-923
Open this publication in new window or tab >>How personal advisors make a difference in serving “almost rich” bank customers
2016 (English)In: International Journal of Bank Marketing, ISSN 0265-2323, E-ISSN 1758-5937, Vol. 34, no 6, p. 904-923Article in journal (Refereed) Published
Abstract [en]

Purpose

The purpose of this paper is to explore mass affluent customer perceptions of the service quality delivered by personal advisors and banks, and the contributions of personal advisors and banks to customer satisfaction; and also to analyse the strength of the relationship between customer satisfaction with personal advisors and banks.

Design/methodology/approach

A survey composed of items designed to mirror service quality practices used in the mass affluent segment was administered to customers of a major Swedish bank. Statistical analyses of the responses were performed.

Findings

Four service quality dimensions are identified as salient to customer satisfaction: interpersonal behaviour, knowledge, service portfolio, and trust. The relative importance of these dimensions depends on whether customer satisfaction with the personal advisor or the bank is focused. Moreover, the analysis indicates a double “rubbing off” effect where customer satisfaction with the personal advisor influences customer satisfaction with the bank and vice versa.

Originality/value

The unexplored separation of service quality provided by the bank and the personal advisor is central to perceived service quality. The study focuses on customer satisfaction in the mass affluent segment, which is an unexplored context different from retail banking.

Keywords
Bank, Customer satisfaction, Mass affluent segment, Personal advisor, Service quality
National Category
Social Sciences
Identifiers
urn:nbn:se:miun:diva-28803 (URN)10.1108/IJBM-03-2015-0027 (DOI)000386032000006 ()2-s2.0-84986587060 (Scopus ID)
Available from: 2016-09-16 Created: 2016-09-16 Last updated: 2017-11-29Bibliographically approved
Wahlberg, O., Öhman, P. & Strandberg, C. (2016). Kunders tillfredsställelse med personliga rådgivare och banken. Sundsvall: Mittuniversitetet
Open this publication in new window or tab >>Kunders tillfredsställelse med personliga rådgivare och banken
2016 (Swedish)Report (Other academic)
Abstract [sv]

Bankerna satsar allt mer på personliga rådgivare. I denna studie har Olof Wahlberg, Peter Öhman och Christer Strandberg vid CER studerat vilka kvalitetsdimensioner som är av betydelse för att kunderna ska vara nöjda med sina personliga rådgivare och om det är samma kvalitets-dimensioner som skapar kundnöjdhet gentemot banken. Resultaten visar att kunskap och mellanmänskligt beteende i första hand är relaterat till kundtillfredsställelsen med personliga rådgivare, medan förtroende och serviceportföljen är relaterat till tillfredsställelsen med banken ifråga. Forskningsresultaten har tidigare publicerats i den internationella tidskriftsartikeln “How personal advisors make a difference in serving ’ almost rich’ bank customers” (Wahlberg, Öhman och Strandberg, 2016).

Place, publisher, year, edition, pages
Sundsvall: Mittuniversitetet, 2016. p. 8
Series
Rapport / CER - Centrum för forskning om ekonomiska relationer ; 2016:2
National Category
Social Sciences
Identifiers
urn:nbn:se:miun:diva-29608 (URN)
Available from: 2016-12-15 Created: 2016-12-15 Last updated: 2017-11-30Bibliographically approved
Wahlberg, O. (2016). Small town centre attractiveness: evidence from Sweden. International Journal of Retail & Distribution Management, 44(4), 465-488
Open this publication in new window or tab >>Small town centre attractiveness: evidence from Sweden
2016 (English)In: International Journal of Retail & Distribution Management, ISSN 0959-0552, E-ISSN 1758-6690, Vol. 44, no 4, p. 465-488Article in journal (Refereed) Published
Abstract [en]

Purpose – The purpose of this paper is to explore the qualities of a small town centre and how such centres can enhance their attractiveness. Design/methodology/approach – A convenience sampling procedure was used to administer a web survey to visitors of a small Swedish town. Importance-performance analysis and statistical methods were used to analyse quality attributes and quality dimensions. Correlation analysis was run to measure the relationship between centre attractiveness and shopping loyalty. Findings – The variety of retail outlets is what is most valued by visitors to a small town centre, followed by the provision of events and non-commercial activities and the design and maintenance of the physical environment in the centre. Surprisingly, the interpersonal behaviour has less impact on the perceived attractiveness than the aforementioned quality dimensions. Visitors' shopping loyalty is significantly related to the perceived attractiveness. Research limitations/implications – The study is a one-off study based upon a small Swedish town, but it is indicative of global shopping trends. Practical implications – Implications for town centre management to enhance the attractiveness of the business district of a small town. Social implications – Traditional town centres have been props for the surrounding societies, providing anscillary services beside retailing. When retail moves to out-of-town retail locations, this could lead to the erosion of interpersonal communications and central services for citizens. Originality/value – Pioneering research on small Swedish town shopping.

Keywords
Service quality, Shopping loyalty, Small town attractiveness, Sweden, Visitors’ perceptions
National Category
Business Administration
Identifiers
urn:nbn:se:miun:diva-27840 (URN)10.1108/IJRDM-08-2014-0121 (DOI)000381914700006 ()2-s2.0-84963852508 (Scopus ID)
Available from: 2016-06-09 Created: 2016-06-09 Last updated: 2017-11-30Bibliographically approved
von Friedrichs, Y. & Wahlberg, O. (2016). Social entrepreneurship in rural areas: a sports club’s mobilisation of people, money and social Capital. International Journal of Entrepreneurship and Small Business, 29(2), 199-216
Open this publication in new window or tab >>Social entrepreneurship in rural areas: a sports club’s mobilisation of people, money and social Capital
2016 (English)In: International Journal of Entrepreneurship and Small Business, ISSN 1476-1297, E-ISSN 1741-8054, Vol. 29, no 2, p. 199-216Article in journal (Refereed) Published
Abstract [en]

This paper is about the growth, roots and concerns of social entrepreneurship in a small, peripheral society, where the sports club has taken over common public responsibilities and become a change agent for the community development. The aim is to contribute to the knowledge about the conditions and challenges of social entrepreneurship when the voluntary sector in the form of a sports club takes over traditional public commitments in small, rural societies. An exploratory case study approach is used. The clubs social embeddedness is found to have given it credibility in the local society, and its geographical proximity has turned it into a bricoleur, while its ability to mobilize critical resources has been key to its success as a social entrepreneur. The study contributes to the growing field of social entrepreneurship with empirical evidence on how volunteers can serve as important change agents in rural local societies.

Keywords
Bricoleur, Change agent, Local development, Resource mobilisation, Rural areas, Social entrepreneurship, Sweden, Value conflict, Voluntarism, Welfare nation
National Category
Social Sciences
Identifiers
urn:nbn:se:miun:diva-26634 (URN)10.1504/IJESB.2016.078706 (DOI)2-s2.0-84986223783 (Scopus ID)
Available from: 2015-12-18 Created: 2015-12-18 Last updated: 2018-04-06Bibliographically approved
Strandberg, C., Wahlberg, O. & Öhman, P. (2015). Bankkunders engagemang och framtida lojalitet.
Open this publication in new window or tab >>Bankkunders engagemang och framtida lojalitet
2015 (Swedish)Report (Other (popular science, discussion, etc.))
Publisher
p. 6
Series
Rapport / CER - Centrum för forskning om ekonomiska relationer ; 2015:3
National Category
Social Sciences
Identifiers
urn:nbn:se:miun:diva-27521 (URN)
Available from: 2016-04-25 Created: 2016-04-25 Last updated: 2017-11-29Bibliographically approved
Strandberg, C., Wahlberg, O. & Öhman, P. (2015). Effects of commitment on intentional loyalty at the person-to-person and person-to-firm levels. Journal of Financial Services Marketing, 20(3), 191-207
Open this publication in new window or tab >>Effects of commitment on intentional loyalty at the person-to-person and person-to-firm levels
2015 (English)In: Journal of Financial Services Marketing, ISSN 1363-0539, E-ISSN 1479-1846, Vol. 20, no 3, p. 191-207Article in journal (Refereed) Published
Abstract [en]

This study explores how customers' affective commitment and calculative commitment to the personal adviser and bank, respectively, affect their intentional loyalty to the personal adviser and bank. Data were collected using a web survey of mass affluent customers of a major Swedish bank. Responses were measured and analysed using factor, correlation, and regression analyses. The results reveal that the person-to-person and person-to-firm loyalty categories are influenced by affective and calculative commitment to the personal advisor and by affective commitment to the bank, but not by calculative commitment to the bank. Moreover, there is a strong relationship between customer loyalty to the personal adviser and to the bank. It can be concluded that affective commitment has a stronger overall impact on customer loyalty than does calculative commitment, indicating the importance of creating affective ties with customers, and that personal advisers are central to bank-customer relationships. The importance of financial issues to mass affluent customers implies that both affective commitment and calculative commitment to the personal adviser are important in building customer loyalty to a bank or brand. © 2015 Macmillan Publishers Ltd.

Keywords
affective commitment, banks, calculative commitment, intentional loyalty, mass affluent customers, personal advisers
National Category
Economics and Business
Identifiers
urn:nbn:se:miun:diva-25908 (URN)10.1057/fsm.2015.13 (DOI)000363402300004 ()2-s2.0-84941213999 (Scopus ID)
Note

Export Date: 23 September 2015

Available from: 2015-09-23 Created: 2015-09-23 Last updated: 2017-12-01Bibliographically approved
Skoglund, W. & Wahlberg, O. (2015). Rural resilience in the post industrial society - an empirical case study of a Northern Swedish region (Vol 10ed.). In: von Friedrichs, Y., Westlund, H., Kobayashi, K. (Ed.), Social capital and development trends in rural areas: (pp. 119-129). Jönköping: Jönköping International Business School
Open this publication in new window or tab >>Rural resilience in the post industrial society - an empirical case study of a Northern Swedish region
2015 (English)In: Social capital and development trends in rural areas / [ed] von Friedrichs, Y., Westlund, H., Kobayashi, K., Jönköping: Jönköping International Business School , 2015, Vol 10, p. 119-129Chapter in book (Other academic)
Place, publisher, year, edition, pages
Jönköping: Jönköping International Business School, 2015 Edition: Vol 10
Series
Social capital and development trends in Japans and Swedens countryside
National Category
Social Sciences
Identifiers
urn:nbn:se:miun:diva-29543 (URN)978-91-86345-64-8 (ISBN)
Available from: 2016-12-13 Created: 2016-12-13 Last updated: 2016-12-14Bibliographically approved
von Friedrichs, Y. & Wahlberg, O. (2015). Societal Entrepreneurship – Model for Regional Renewal?: the Case of a Table Tennis Club as Social Bricoleur. In: von Friedrichs, Y., Westlund, H. & Kobayashi, K. (Ed.), Social Capital and Development Trends in Rural Areas: The Role of Social Entrepreneurship and Social Capital in Rural Renewal (pp. 17-32). Jönköping: Jönköping International Business School
Open this publication in new window or tab >>Societal Entrepreneurship – Model for Regional Renewal?: the Case of a Table Tennis Club as Social Bricoleur
2015 (English)In: Social Capital and Development Trends in Rural Areas: The Role of Social Entrepreneurship and Social Capital in Rural Renewal / [ed] von Friedrichs, Y., Westlund, H. & Kobayashi, K., Jönköping: Jönköping International Business School , 2015, p. 17-32Chapter in book (Refereed)
Place, publisher, year, edition, pages
Jönköping: Jönköping International Business School, 2015
National Category
Social Sciences
Identifiers
urn:nbn:se:miun:diva-33428 (URN)978-91-86345-64-8 (ISBN)
Available from: 2018-04-04 Created: 2018-04-04 Last updated: 2018-04-05Bibliographically approved
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