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Publications (10 of 20) Show all publications
Margaryan, L. (2020). A review of: sustainable island tourism: competitiveness and quality of life, edited by Patrizia Modica and Muzaffer Uysal [Review]. Tourism Geographies, 22(1)
Open this publication in new window or tab >>A review of: sustainable island tourism: competitiveness and quality of life, edited by Patrizia Modica and Muzaffer Uysal
2020 (English)In: Tourism Geographies, ISSN 1461-6688, E-ISSN 1470-1340, Vol. 22, no 1Article, book review (Refereed) Published
National Category
Human Geography
Identifiers
urn:nbn:se:miun:diva-38463 (URN)10.1080/14616688.2019.1567578 (DOI)
Available from: 2020-02-19 Created: 2020-02-19 Last updated: 2020-02-24Bibliographically approved
Godtman Kling, K., Margaryan, L. & Fuchs, M. (2020). (In) equality in the outdoors: gender perspective on recreation and tourism media in the Swedish mountains. Current Issues in Tourism, 23(2), 233-247
Open this publication in new window or tab >>(In) equality in the outdoors: gender perspective on recreation and tourism media in the Swedish mountains
2020 (English)In: Current Issues in Tourism, ISSN 1368-3500, E-ISSN 1747-7603, Vol. 23, no 2, p. 233-247Article in journal (Refereed) Published
Abstract [en]

This paper examines gender differences in participation in various outdoor recreation and tourism activities in the Swedish mountain region, and how these activities are portrayed from a gender perspective on the websites of five major tourist destinations. Spending time in nature has been linked to better health and well-being, and this article contributes to research on the unequal opportunities women and men have in taking part of such advantages. Results show that there is a gender difference in both participation and in representation of outdoor recreation. The observed gender difference is not only in line with the traditional heteronormativity but also suggests that new trends in outdoor recreation are further favoring traditionally masculine modes of engagement with nature. This suggests the need for re-thinking not only gender norms but also human relationships with nature in general.

Keywords
Outdoor recreation participation, gender norms, tourism media, Sweden
National Category
Social Sciences
Identifiers
urn:nbn:se:miun:diva-34143 (URN)10.1080/13683500.2018.1495698 (DOI)000505124700008 ()2-s2.0-85049568483 (Scopus ID)
Available from: 2018-07-09 Created: 2018-07-09 Last updated: 2020-01-16Bibliographically approved
van Rooij, N. & Margaryan, L. (2020). Integration of “Ideal Migrants”: Dutch lifestyleexpat-preneurs in Swedish campgrounds. Rural Society, 28(3), 183-197
Open this publication in new window or tab >>Integration of “Ideal Migrants”: Dutch lifestyleexpat-preneurs in Swedish campgrounds
2020 (English)In: Rural Society, ISSN 1037-1656, Vol. 28, no 3, p. 183-197Article in journal (Refereed) Published
Abstract [en]

This article contributes to understanding migration and integrationexperiences of privileged intra-EU migrant entrepreneurs termed“lifestyle expat-preneurs” by discussing the role of ruralentrepreneurship in the processes of integration into sparselypopulated rural areas, as exemplified by the Dutch tourismentrepreneurs in northern Sweden. Specifically, this article focuseson campground entrepreneurship, a sub-segment of rural tourismlacking much academic research. Findings demonstrate theexperiences of intra-EU lifestyle expat-preneurs are absent fromcurrently dominating theoretical, as well as political, discourses onmigration and integration. The article concludes arguingcampground entrepreneurship is a powerful catalyst of lifestylemigration, but the very nature of this business is an inhibiting,rather than supporting factor, for rural community integration.

Keywords
immigration, integration, tourism, entrepreneurship, camping
National Category
Human Geography
Identifiers
urn:nbn:se:miun:diva-38456 (URN)10.1080/10371656.2020.1718329 (DOI)2-s2.0-85079731054 (Scopus ID)
Available from: 2020-02-18 Created: 2020-02-18 Last updated: 2020-03-16Bibliographically approved
Margaryan, L., Skinner, J. & Toguslu, E. (2019). Book review: Femininities in the Field: Tourism and Transdisciplinary Research, Brooke A. Porter and Heike A. Schänzel (eds) (2018) [Review]. Hospitality & Society, 9(1)
Open this publication in new window or tab >>Book review: Femininities in the Field: Tourism and Transdisciplinary Research, Brooke A. Porter and Heike A. Schänzel (eds) (2018)
2019 (English)In: Hospitality & Society, ISSN 2042-7913, E-ISSN 2042-7921, Vol. 9, no 1Article, book review (Refereed) Published
National Category
Human Geography
Identifiers
urn:nbn:se:miun:diva-38457 (URN)10.1386/hosp.9.1.91_5 (DOI)
Available from: 2020-02-18 Created: 2020-02-18 Last updated: 2020-02-24Bibliographically approved
Laven, D., Chekalina, T., Fuchs, M., Margaryan, L., Varley, P. & Taylor, S. (2019). Building the slow adventure brand in the northern periphery. In: Cecilia Cassinger, Andrea Lucarelli and Szilvia Gyimóthy (Ed.), The Nordic Wave in Place Branding: Poetics, Practices, Politics (pp. 76-90). Edward Elgar Publishing
Open this publication in new window or tab >>Building the slow adventure brand in the northern periphery
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2019 (English)In: The Nordic Wave in Place Branding: Poetics, Practices, Politics / [ed] Cecilia Cassinger, Andrea Lucarelli and Szilvia Gyimóthy, Edward Elgar Publishing, 2019, p. 76-90Chapter in book (Refereed)
Abstract [en]

This chapter introduces the SAINT project and the slow adventure concept. The core pillars of the ‘slow adventure’ brand include elements such as human-powered slow journeys, inspiring connectedness with nature, wildlife watching opportunities, nature interpretation, local, wild or slow food as well as the honing of outdoor skills. These core pillars (or themes) are highly relevant to small and medium-sized enterprises (SMEs) involved in the SAINT project and constitute the essence of ‘slow adventure’ as a product concept. Typical nature-based activities available across the project area include expeditions into nature, overnight stays combined with nature experiences, wildlife viewing, hiking, recreational kayaking, canoeing and rowing, outdoor photography, as well as slow cooking and foraging. Most importantly, the ‘slow adventure’ product concept shapes the marketing message of the transnational cluster and brand, which companies can use to develop their product and reach the market. The chapter concludes by discussing the implications of these marketing and cluster activities within the Nordic tourism context.

Place, publisher, year, edition, pages
Edward Elgar Publishing, 2019
National Category
Economic Geography
Identifiers
urn:nbn:se:miun:diva-38144 (URN)10.4337/9781788974325.00017 (DOI)978 1 78897 431 8 (ISBN)9781788974325 (ISBN)
Projects
Slow Adventure in Northern Territories (SAINT)
Available from: 2019-12-18 Created: 2019-12-18 Last updated: 2019-12-18Bibliographically approved
Margaryan, L. (2018). A review of: Heritage, Conservation and Communities. Engagement, Participation and Capacity Building, edited by Gill Chitty [Review]. Tourism Geographies, 20(3), 575-577
Open this publication in new window or tab >>A review of: Heritage, Conservation and Communities. Engagement, Participation and Capacity Building, edited by Gill Chitty
2018 (English)In: Tourism Geographies, ISSN 1461-6688, E-ISSN 1470-1340, Vol. 20, no 3, p. 575-577Article, book review (Refereed) Published
National Category
Human Geography
Identifiers
urn:nbn:se:miun:diva-33561 (URN)10.1080/14616688.2018.1462845 (DOI)000432660600012 ()ETOUR (Local ID)ETOUR (Archive number)ETOUR (OAI)
Available from: 2018-05-04 Created: 2018-05-04 Last updated: 2018-08-20Bibliographically approved
Margaryan, L. (2018). A Review of “Tourism and oil: Preparing for the challenge” by Susanne Becken [Review]. Journal of Tourism Futures, 4(1), 115-116
Open this publication in new window or tab >>A Review of “Tourism and oil: Preparing for the challenge” by Susanne Becken
2018 (English)In: Journal of Tourism Futures, ISSN 2055-5911, E-ISSN 2055-592X, Vol. 4, no 1, p. 115-116Article, book review (Refereed) Published
National Category
Human Geography
Identifiers
urn:nbn:se:miun:diva-33562 (URN)10.1108/JTF-10-2016-0034 (DOI)000444917500015 ()
Available from: 2018-05-04 Created: 2018-05-04 Last updated: 2018-10-16Bibliographically approved
Margaryan, L., Prince, S., Ioannides, D. & Röslmaier, M. (2018). Dancing with Cranes: A humanist perspective of cultural ecosystem services of wetlands. Tourism Geographies
Open this publication in new window or tab >>Dancing with Cranes: A humanist perspective of cultural ecosystem services of wetlands
2018 (English)In: Tourism Geographies, ISSN 1461-6688, E-ISSN 1470-1340Article in journal (Refereed) Epub ahead of print
Abstract [en]

Cultural ecosystem services (CES) are important spatial elements providinghumans with recreational, aesthetic, spiritual and other benefits. Yet, because of their immaterial, subjective, qualitative and unmeasurable nature, this means that scientists,decision-makersand general public oftenfind their value difficult to grasp. Weenrich the CES approach with theoretical insights from humanistgeography, where we frame CESas arising from perpetual interactions between humans and their environment.Places are formed through various processes, both organic and planned, which endow people with unique identities, experiences, capabilities, knowledge and skills.We use the rural wetland area of Lake Hornborga, Sweden, with its complex history of restoration phases, to explore theprofound interrelations betweenenvironmental spaces and cultural practices expressed in the everyday activities of learning, playing, creating, caring, producing, and consuming. The data was collected through qualitative methods, including interviews, observations and a focused group interview, in order to capture these unique senses and experiences. The findings outline CES as key drivers behind the formation of place, rather than mere labels for inventoryingbenefits people receive from nature. The presence of the iconic migratory crane is especially conducive to a positive sense of place and the practice of various activities, including tourism, around the wetland. We frame the implications for planning and future research of our findings within a context of ethics.

Keywords
cultural ecosystem services, place making, cranes, wetlands, Sweden, case study
National Category
Other Social Sciences not elsewhere specified Human Geography
Identifiers
urn:nbn:se:miun:diva-34757 (URN)10.1080/14616688.2018.1522512 (DOI)2-s2.0-85059450029 (Scopus ID)
Available from: 2018-10-23 Created: 2018-10-23 Last updated: 2019-03-27Bibliographically approved
Margaryan, L. (2018). Nature as a commercial setting: the case of nature-based tourism providers in Sweden. Current Issues in Tourism, 21(16), 1893-1911
Open this publication in new window or tab >>Nature as a commercial setting: the case of nature-based tourism providers in Sweden
2018 (English)In: Current Issues in Tourism, ISSN 1368-3500, E-ISSN 1747-7603, Vol. 21, no 16, p. 1893-1911Article in journal (Refereed) Published
Abstract [en]

This study analyses variations in the operational setting in the context of nature-based tourism (NBT) and draws much needed attention to the supply side of this sector by segmenting the NBT service providers based on their setting preferences. This paper focuses on the setting of NBT as an important alternative avenue for understanding the operational context of NBT supply. This approach is subsequently empirically explored through a national survey among the NBT service providers in Sweden. The data analysis demonstrates that the companies can be rather clearly clustered based on the variations in the perceived importance and impact of NBT setting components. This study therefore helps in understanding the role of a commercial setting in explaining NBT supply, which has a potential to not only contribute to developing the research of this sector further but also help in avoiding possible conflicts with other natural resource users and improve its overall management.

Keywords
commercial setting, nature-based tourism, tourism supply, experiencescape, Sweden
National Category
Human Geography
Identifiers
urn:nbn:se:miun:diva-28848 (URN)10.1080/13683500.2016.1232378 (DOI)000443862500003 ()2-s2.0-84988369888 (Scopus ID)ETOUR (Local ID)ETOUR (Archive number)ETOUR (OAI)
Note

Published online: 20 Sep 2016

Available from: 2016-09-21 Created: 2016-09-21 Last updated: 2018-09-27Bibliographically approved
Margaryan, L. & Fredman, P. (2017). Bridging outdoor recreation and nature-based tourism in a commercial context: Insights from the Swedish service providers. Journal of Outdoor Recreation, 17(March 2017), 84-92
Open this publication in new window or tab >>Bridging outdoor recreation and nature-based tourism in a commercial context: Insights from the Swedish service providers
2017 (English)In: Journal of Outdoor Recreation, ISSN 2213-0780, E-ISSN 2213-0799, Vol. 17, no March 2017, p. 84-92Article in journal (Refereed) Published
Abstract [en]

This paper investigates how outdoor recreation demand is reflected in the commercial tourism supply. We bring together the demand and the supply perspectives as well as the domestic and international dimensions, i.e. linking outdoor recreation with nature-based tourism. The data is collected through a nation-wide survey among nature-based tourism providers, catering to both domestic and international markets in Sweden. Four major data-driven avenues of commercializing outdoor recreation are discussed (Winter/Nordic, Summer/Active, Summer/Relaxing and Extractive) and further profiled against external variables, such as types of business operations, international markets or seasonality. The findings offer a new insight into the patters of the commercial supply of nature-based tourism in Sweden, while also building on the previous research and history of outdoor recreation. Evident commercial importance and domestic popularity of such ordinary outdoor activities as cycling on roads, swimming, jogging, picnicking or hiking outside mountain areas are linked to changes in leisure and lifestyles noticed previously. Commercialization of outdoor recreation, a snapshot of which is presented in this study, is discussed as an ever-expanding and diversifying process, observed both in Sweden and globally.

Keywords
Outdoor recreation, Nature-based tourism, Commercialization, Commodification, Friluftsliv
National Category
Human Geography
Identifiers
urn:nbn:se:miun:diva-30005 (URN)10.1016/j.jort.2017.01.003 (DOI)000400277500010 ()2-s2.0-85011700254 (Scopus ID)ETOUR (Local ID)ETOUR (Archive number)ETOUR (OAI)
Available from: 2017-02-07 Created: 2017-02-07 Last updated: 2017-10-09Bibliographically approved
Organisations
Identifiers
ORCID iD: ORCID iD iconorcid.org/0000-0002-1641-4123

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