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Bogren, Maria
Publications (10 of 60) Show all publications
Sörensson, A. & Bogren, M. (2024). Communicated Sustainability Values from Nature-Based Businesses—Different Industries Give Different Perspectives. In: Anna Sörensson, Maria Bogren, Georgiana Grigore, Alin Stancu, Anders Lundström (Ed.), Creating New Roles for a Sustainable Economy: Digitalization, Green Enterprises and Organizational Challenges. Palgrave Macmillan
Open this publication in new window or tab >>Communicated Sustainability Values from Nature-Based Businesses—Different Industries Give Different Perspectives
2024 (English)In: Creating New Roles for a Sustainable Economy: Digitalization, Green Enterprises and Organizational Challenges / [ed] Anna Sörensson, Maria Bogren, Georgiana Grigore, Alin Stancu, Anders Lundström, Palgrave Macmillan, 2024Chapter in book (Refereed)
Abstract [en]

The aim is to explore what sustainability values entrepreneurs in nature-based businesses highlight in their online communications with stakeholders. What kind of sustainability value is communicated online to the stakeholders of nature-based businesses in Sweden? Is there a difference in what sustainability information nature-based businesses from different categories focus on? The study was conducted using a qualitative approach. Data were collected from 100 nature-based businesses in Sweden. The selected companies belong to these industries: agriculture, food producers, forestry, garden, and contract work. Data were collected from secondary sources, such as websites, printed materials, and annual reports. The results show that there are differences between the different categories of companies, and the companies are grouped into two types. The practical implication is that nature-based businesses should use environmental sustainability as a marketing tool to gain even more customers. Customers today are increasingly aware of and interested in sustainability issues.

Place, publisher, year, edition, pages
Palgrave Macmillan, 2024
National Category
Business Administration
Identifiers
urn:nbn:se:miun:diva-52002 (URN)10.1007/978-3-031-61551-1_9 (DOI)2-s2.0-85202035739 (Scopus ID)978-3-031-61551-1 (ISBN)
Available from: 2024-07-25 Created: 2024-07-25 Last updated: 2024-09-03Bibliographically approved
Sörensson, A., Bogren, M., Grigore, G., Stancu, A. & Lundström, A. (Eds.). (2024). Creating New Roles for a Sustainable Economy: Digitalization, Green Enterprises and Organizational Challenges. Palgrave Macmillan
Open this publication in new window or tab >>Creating New Roles for a Sustainable Economy: Digitalization, Green Enterprises and Organizational Challenges
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2024 (English)Collection (editor) (Refereed)
Place, publisher, year, edition, pages
Palgrave Macmillan, 2024
National Category
Business Administration
Identifiers
urn:nbn:se:miun:diva-52000 (URN)10.1007/978-3-031-61551-1 (DOI)9783031615504 (ISBN)
Available from: 2024-07-25 Created: 2024-07-25 Last updated: 2024-08-26Bibliographically approved
Sörensson, A., Jansson, A.-M., Faith-Ell, C., Lindvert, M. & Bogren, M. (2024). Key Considerations for Rural Municipalities in Developing Large-Scale Industrial Parks. In: : . Paper presented at NCSB, Åbo, Finland, May 29-31, 2024 .
Open this publication in new window or tab >>Key Considerations for Rural Municipalities in Developing Large-Scale Industrial Parks
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2024 (English)Conference paper, Oral presentation with published abstract (Refereed)
National Category
Economics and Business
Identifiers
urn:nbn:se:miun:diva-51412 (URN)
Conference
NCSB, Åbo, Finland, May 29-31, 2024 
Available from: 2024-05-31 Created: 2024-05-31 Last updated: 2024-06-20Bibliographically approved
Sörensson, A., Bogren, M., Grigore, G., Stancu, A. & Lundström, A. (2024). New Roles for a Sustainable Economy. In: Anna Sörensson, Maria Bogren, Georgiana Grigore, Alin Stancu, Anders Lundström (Ed.), Creating New Roles for a Sustainable Economy: Digitalization, Green Enterprises and Organizational Challenges. Palgrave Macmillan
Open this publication in new window or tab >>New Roles for a Sustainable Economy
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2024 (English)In: Creating New Roles for a Sustainable Economy: Digitalization, Green Enterprises and Organizational Challenges / [ed] Anna Sörensson, Maria Bogren, Georgiana Grigore, Alin Stancu, Anders Lundström, Palgrave Macmillan, 2024Chapter in book (Refereed)
Abstract [en]

In this book, we take stock and reflect on what roles might be created to enable a sustainable economy. Sensitivity to corporate social responsibility, and ideas, agendas, principles, practices, and arrangements of sustainability are areas that require creating new roles and entrepreneurial approaches. We address emerging roles of existing businesses, markets, approaches, and practices for a sustainable economy. The first part deals with digitalization, green businesses, and sustainability, then we discuss social entrepreneurship and the role of SMEs in different sectors, and finally we end with the key organizational challenges in achieving sustainable development and how these might be overcome.

Place, publisher, year, edition, pages
Palgrave Macmillan, 2024
National Category
Business Administration
Identifiers
urn:nbn:se:miun:diva-52111 (URN)10.1007/978-3-031-61551-1_1 (DOI)2-s2.0-85202013869 (Scopus ID)978-3-031-61550-4 (ISBN)
Available from: 2024-08-14 Created: 2024-08-14 Last updated: 2024-09-03Bibliographically approved
Sörensson, A., Faith-Ell, C., Jansson, A.-M., Lindvert, M., Bogren, M. & Lundström, A. (2024). Samhällsutveckling i norra Sverige – från småföretag till stora etableringar. In: Ingela Bäckström, Peter Fredman, Katarina Giritli-Nygren, Kaarlo Niskanen, Anna Olofsson, Hans-Erik Nilsson och Katrin Lindbäck (Ed.), Globala utmaningar – lokala lösningar: Forskning för en hållbar samhällsutveckling i norra Sverige (pp. 109-111). Sundsvall: Mittuniversitetet
Open this publication in new window or tab >>Samhällsutveckling i norra Sverige – från småföretag till stora etableringar
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2024 (Swedish)In: Globala utmaningar – lokala lösningar: Forskning för en hållbar samhällsutveckling i norra Sverige / [ed] Ingela Bäckström, Peter Fredman, Katarina Giritli-Nygren, Kaarlo Niskanen, Anna Olofsson, Hans-Erik Nilsson och Katrin Lindbäck, Sundsvall: Mittuniversitetet , 2024, p. 109-111Chapter in book (Other academic)
Place, publisher, year, edition, pages
Sundsvall: Mittuniversitetet, 2024
National Category
Business Administration
Identifiers
urn:nbn:se:miun:diva-52190 (URN)978-91-89786-75-2 (ISBN)
Available from: 2024-08-22 Created: 2024-08-22 Last updated: 2024-08-22Bibliographically approved
Sörensson, A. & Bogren, M. (2023). Bringing the traditional farm into the digital era: entrepreneurship with digitalization and diversification. In: Luca Iandoli and Carmine Gibaldi (Ed.), Cases on Digital Entrepreneurship: (pp. 75-89). Edward Elgar Publishing
Open this publication in new window or tab >>Bringing the traditional farm into the digital era: entrepreneurship with digitalization and diversification
2023 (English)In: Cases on Digital Entrepreneurship / [ed] Luca Iandoli and Carmine Gibaldi, Edward Elgar Publishing, 2023, p. 75-89Chapter in book (Refereed)
Abstract [en]

The purpose of the case is to learn more about how to use digital marketing to create increased customer value in a traditional industry such as nature-based businesses. The case addresses issues such as digital marketing, where communication via social media becomes necessary to maintain relationships and reach new customers. There is also a focus on sustainability issues, such as how the farm can use sustainability in its digital marketing strategy.

Place, publisher, year, edition, pages
Edward Elgar Publishing, 2023
Keywords
Digital marketing, Sustainability, Marketing strategy, Traditional industry, Social media, Reaching new customers
National Category
Economics and Business
Identifiers
urn:nbn:se:miun:diva-47677 (URN)10.4337/9781802203868.00013 (DOI)2-s2.0-85165614406 (Scopus ID)9781802203851 (ISBN)9781802203868 (ISBN)
Available from: 2023-02-24 Created: 2023-02-24 Last updated: 2023-08-16Bibliographically approved
Sörensson, A., Jansson, A.-M., Faith-Ell, C., Lindvert, M. & Bogren, M. (2023). Förstudie ”Stora hållbara etableringar”: Faktorer som påverkar kommuner i samband med stora etableringar. Östersund: Mid Sweden University
Open this publication in new window or tab >>Förstudie ”Stora hållbara etableringar”: Faktorer som påverkar kommuner i samband med stora etableringar
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2023 (Swedish)Report (Other academic)
Place, publisher, year, edition, pages
Östersund: Mid Sweden University, 2023. p. 18
Series
Ecotechnology working paper ; 2023-1a
National Category
Economics and Business
Identifiers
urn:nbn:se:miun:diva-50446 (URN)
Available from: 2024-02-05 Created: 2024-02-05 Last updated: 2024-03-25Bibliographically approved
Sörensson, A., Bogren, M. & Lundström, A. (2023). Social Entrepreneurship for Sustainable Development in Sparsely Populated Areas. In: Leal Filho, W., Dinis, M.A.P., Moggi, S., Price, E., Hope, A. (Ed.), SDGs in the European Region: . Springer
Open this publication in new window or tab >>Social Entrepreneurship for Sustainable Development in Sparsely Populated Areas
2023 (English)In: SDGs in the European Region / [ed] Leal Filho, W., Dinis, M.A.P., Moggi, S., Price, E., Hope, A., Springer, 2023Chapter in book (Refereed)
Abstract [en]

Social entrepreneurship and responsibility have grown in societies in recent decades. The purpose of this article is to investigate and discuss social entrepreneurship in relation to the SDGs within municipalities in sparsely populated areas in Sweden. Specifically, this article explores how politicians and officials in municipalities view social entrepreneurship, what challenges municipalities face in creating sustainable development, and how municipalities can develop conditions for collaborations between public actors and private companies in order to achieve more sustainable development within the municipality. To this end, close to 40 different stakeholders were interviewed within 15 municipalities in 2 regions in the middle of Sweden. The results illustrate that little attention was paid to the use of social entrepreneurship in these communities and regions. There is also little knowledge regarding the very concept of social entrepreneurship among municipal officials and politicians. Instead, strong focus is placed on creating jobs in the municipalities, where social entrepreneurship can play an important role. Meanwhile, sparsely populated municipalities face challenges in the form of an aging population and population decline. Furthermore, there is also a lack of competence. The companies, for their part, are aware of the important role they play in creating sustainable development in the municipality. The companies employ a large proportion and need skills. From all this, the conclusion is drawn that collaboration between different actors is necessary to create sustainable development.

Place, publisher, year, edition, pages
Springer, 2023
Series
Implementing the UN Sustainable Development Goals – Regional Perspectives
National Category
Business Administration
Identifiers
urn:nbn:se:miun:diva-47383 (URN)10.1007/978-3-030-91261-1_83-1 (DOI)978-3-030-91261-1 (ISBN)978-3-030-91261-1 (ISBN)
Available from: 2023-01-27 Created: 2023-01-27 Last updated: 2023-02-08Bibliographically approved
Sörensson, A., Jansson, A.-M., Faith-Ell, C., Lindvert, M. & Bogren, M. (2023). Success Factors to Consider for Rural Municipalities when Establishing Large Scale Industrial Parks. In: Ruralities and Regions in Transition: . Paper presented at Ruralities and Regions in Transition, Runö, Nov 8-9, 2023.
Open this publication in new window or tab >>Success Factors to Consider for Rural Municipalities when Establishing Large Scale Industrial Parks
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2023 (English)In: Ruralities and Regions in Transition, 2023Conference paper, Oral presentation with published abstract (Refereed)
National Category
Economics and Business
Identifiers
urn:nbn:se:miun:diva-49805 (URN)
Conference
Ruralities and Regions in Transition, Runö, Nov 8-9, 2023
Available from: 2023-11-08 Created: 2023-11-08 Last updated: 2023-11-22Bibliographically approved
Sörensson, A., Jansson, A.-M., Faith-Ell, C., Lindvert, M. & Bogren, M. (2023). Sustainable large industrial parks: Factors affecting municipalities when large industrial parks are established. In: : . Paper presented at ICSR2023 Bucharest, Romania, sep 14-15, 2023.
Open this publication in new window or tab >>Sustainable large industrial parks: Factors affecting municipalities when large industrial parks are established
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2023 (English)Conference paper, Oral presentation with published abstract (Refereed)
National Category
Economics and Business
Identifiers
urn:nbn:se:miun:diva-49318 (URN)
Conference
ICSR2023 Bucharest, Romania, sep 14-15, 2023
Available from: 2023-09-15 Created: 2023-09-15 Last updated: 2023-10-18Bibliographically approved
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