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Bogren, M. & Sörensson, A. (2018). Creating tourism experiences from food products. In: Destination Dynamics 2018: Abstract book. Paper presented at ATLAS Annual Conference 2018, Destination Dynamics, Aalborg University, Copenhagen, Denmark, 26-29 September, 2018.
Open this publication in new window or tab >>Creating tourism experiences from food products
2018 (English)In: Destination Dynamics 2018: Abstract book, 2018Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

Gastronomy is nowadays seen as an important part of tourism. Different kind of food producers are creating places where tourists want to travel to experience the food (e g product) at a certain place (often the production site). Food producers are therefore becoming important tourism producers and they try to find new ways to attract tourists and/or the tourists demand to experience the place where the products are produced. Due to that, the food producers themselves can become a travel reason. The aim with this paper is to discuss how food producers creates tourism experiences. This is further examined by the following research questions: How do food producers create tourism experiences based on high quality products? What are the key values in creating tourism food experiences? The study was conducted as a qualitative multiple case study with eight cases selected by recommendation from local researchers: four cases from northern Europe (two cheese producers in Jämtland, Sweden, and two distilleries in Tröndelag, Norway) and four cases from southern Europe (two olive oil producers and two wine producers from Andalusia, Spain). Data was collected by observations, semi-structured interviews and documentary studies. The results show that food producers creates different products as well as different types of experiences. This can be explained by a theoretical model in three steps namely products (1), tourism visits (2) and tourism experiences (3). When the first step, the basic needs, is fulfilled, the producer can climb higher to the next step. Thereafter, they continue to climb up in the model by providing different types of visits and tourism experiences. The model is also highly dependent on three surrounding influences; from the place, product quality and value in use. When it comes to quality, this is valued in all three steps of the model. This theoretical model can be useful for food producers that would like to expand their products into tourism.

Keywords
food, gastronomy, entrepreneurship, growth, quality, tourism industry
National Category
Business Administration
Identifiers
urn:nbn:se:miun:diva-35355 (URN)
Conference
ATLAS Annual Conference 2018, Destination Dynamics, Aalborg University, Copenhagen, Denmark, 26-29 September, 2018
Available from: 2018-12-21 Created: 2018-12-21 Last updated: 2019-01-10Bibliographically approved
Bogren, M. & Sörensson, A. (2018). Diversified nature based businesses: how and why do entrepreneurs create tourism businesses?. In: NCSB, Luleå, Sweden, May 23-25, 2018: . Paper presented at NCSB, Luleå, Sweden, May 23-25, 2018.
Open this publication in new window or tab >>Diversified nature based businesses: how and why do entrepreneurs create tourism businesses?
2018 (English)In: NCSB, Luleå, Sweden, May 23-25, 2018, 2018Conference paper, Oral presentation with published abstract (Refereed)
National Category
Business Administration
Identifiers
urn:nbn:se:miun:diva-35348 (URN)
Conference
NCSB, Luleå, Sweden, May 23-25, 2018
Available from: 2018-12-21 Created: 2018-12-21 Last updated: 2019-01-10Bibliographically approved
Sörensson, A., Dalborg, C., Grande, J. & Carlsson, E. (2018). Entreprenørskap i naturbaserte næringer – faktorer som fremmer og hemmer idéutvikling og sysselsetting. Søkelys på arbeidslivet, 35(3), 186-202
Open this publication in new window or tab >>Entreprenørskap i naturbaserte næringer – faktorer som fremmer og hemmer idéutvikling og sysselsetting
2018 (Norwegian)In: Søkelys på arbeidslivet, ISSN 1504-8004, E-ISSN 1504-7989, Vol. 35, no 3, p. 186-202Article in journal (Refereed) Published
Abstract [en]

This study examines the motivations, ambitions and critical resources for entrepreneurs to succeed in nature-based businesses. The article is based on semi-structured interviews with 30 Norwegian and Swedish entrepreneurs within nature-based businesses. The result shows that strong interests and motivations drive the entrepreneurs, but that they often lack time, money or sufficient skills. Norwegian entrepreneurs often use help from support schemes, while Swedish entrepreneurs rely more on their private network. Lifestyle and using the place as a residence seem to be of great importance for strategic choices and resource combinations in the entrepreneurial initiatives. For future research, we propose more in-depth studies of the dynamics between the advisor/support system and the entrepreneur.

Abstract [no]

Studien undersøker motiver, ambisjoner og kritiske ressurser for å lykkes blant entreprenører i naturbaserte virksomheter. Artikkelen bygger på semistrukturerte intervjuer med 30 norske og svenske gründere tilknyttet naturbaserte virksomheter i Trøndelag og Jämtland. Resultatet viser at entreprenørene har sterk interesse og motivasjon, men mangler ofte ressurser som tid, penger og kunnskap. Norske entreprenører får i større grad hjelp av bedriftsrådgivere, mens de svenske søker hjelp gjennom private nettverk. Ellers ser livsstil og bosted ut til å ha stor betydning for entreprenørenes strategiske valg og ressurskombinasjoner. Forslag til framtidig forskning er å se nærmere på dynamikken mellom rådgiver/støtteapparat og entreprenør.

National Category
Social Sciences
Identifiers
urn:nbn:se:miun:diva-34366 (URN)10.18261/issn.1504-7989-2018-03-04 (DOI)
Available from: 2018-09-11 Created: 2018-09-11 Last updated: 2018-09-19Bibliographically approved
Sörensson, A., Bogren, M. & Cawthorn, A. (2018). New directions for entrepreneurs within nature based business – the obstacles and possibilities with tourism.. In: : . Paper presented at 27th Nordic Symposium, Alta, Norway, September 24-26, 2018.
Open this publication in new window or tab >>New directions for entrepreneurs within nature based business – the obstacles and possibilities with tourism.
2018 (English)Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

Nature based businesses are seen by the Swedish government as a central industry where growth and development is of great importance. On the other hand, entrepreneurs are shutting down their businesses due to low revenues meanwhile other see possibilities and growth. The aim with this paper is to identify how entrepreneurs within nature based businesses in Sweden develop their businesses into tourism. How do entrepreneurs within nature based businesses develop their current businesses and for what reasons? What kind of obstacles and possibilities to develop their businesses into tourism industry? The starting point for this study came from a course that students attend at the university, focusing on strategic issues for businesses. We realized that nature based businesses in Sweden have not been studied from an entrepreneurial perspective. We have conducted case studies on total 17 different business during a year. We started in autumn 2015 and continued until autumn 2016. All 17 cases consisted of micro companies within nature based businesses situated in the rural county of Jämtland in Sweden. The data was collected through semi-structured interviews, observations and written materials. The interviews was conducted in various locations and notes were taken. The questions in the interviews was focused around different themes like: How do the situation for the company look like? What are their threats and possibilities? What are their challenges for the future? What kind of solutions do the entrepreneurs see for development? How are their business affected by being situated in rural areas. Each case was treated as a separate unit and was not compared to the other cases before all data collection was finished. The 17 cases was then analyzed and categorized with an interpretative approach based on the study’s themes. The result shows that their businesses often are quite small which makes it hard to employee people and growth. They often do not growth within their nature based business but rather often start a new type of business within the tourism industry. Tourism is seen as a great possibility to spread the risks into other businesses as well as a good business opportunity.

Keywords
nature based businesses, entrepreneurship, entrepreneurs, growth, tourism industry, tourism development
National Category
Business Administration
Identifiers
urn:nbn:se:miun:diva-35354 (URN)
Conference
27th Nordic Symposium, Alta, Norway, September 24-26, 2018
Available from: 2018-12-21 Created: 2018-12-21 Last updated: 2019-01-10Bibliographically approved
Sörensson, A., Bogren, M. & Cawthorn, A. (2018). Sustainability among large sized companies in Europe - Are there national differences in their sustainability information?. In: : . Paper presented at 21st Uddevalla Symposium 2018, Luleå, Sweden, June 14-16, 2018.
Open this publication in new window or tab >>Sustainability among large sized companies in Europe - Are there national differences in their sustainability information?
2018 (English)Conference paper, Oral presentation only (Refereed)
National Category
Business Administration
Identifiers
urn:nbn:se:miun:diva-35350 (URN)
Conference
21st Uddevalla Symposium 2018, Luleå, Sweden, June 14-16, 2018
Available from: 2018-12-21 Created: 2018-12-21 Last updated: 2019-01-10Bibliographically approved
Sörensson, A. (2017). Development within the experience economy: key areas for successful growth?. In: : . Paper presented at 4th International Scientific Conference, TOURISM AND CREATIVE INDUSTRIES: TRENDS AND CHALLENGES, Opatija, CROATIA, 4 – 6 May 2017 (pp. 557-566). , 4
Open this publication in new window or tab >>Development within the experience economy: key areas for successful growth?
2017 (English)Conference paper, Oral presentation with published abstract (Refereed)
National Category
Social Sciences
Identifiers
urn:nbn:se:miun:diva-30800 (URN)000428229600040 ()
Conference
4th International Scientific Conference, TOURISM AND CREATIVE INDUSTRIES: TRENDS AND CHALLENGES, Opatija, CROATIA, 4 – 6 May 2017
Available from: 2017-06-03 Created: 2017-06-03 Last updated: 2018-05-07Bibliographically approved
Bogren, M., Hernik, J., Martínez Jiménez, R. & Sörensson, A. (2017). Entrepreneurial support systems and potential entrepreneurs´ knowledge of them. In: : . Paper presented at XXXI RENT CONFERENCE – RESEARCH IN ENTREPRENEURSHIP AND SMALL BUSINESS, Lund, Sweden, November 15-17, 2017.
Open this publication in new window or tab >>Entrepreneurial support systems and potential entrepreneurs´ knowledge of them
2017 (English)Conference paper, Published paper (Refereed)
Abstract [en]

All over the world, governments are supporting entrepreneurial activity in order to develop their countries through successful businesses. There are different support systems supporting active and potential entrepreneurs in the European countries, but do all potential entrepreneurs know where to turn for information and help about starting and running a business? The aim of this study is to explore support systems in Poland, Spain and Sweden and, in addition to this, to investigate what knowledge students have of different support systems that would be of use if they want to start their own business.

 

Previous research shows that students who have participated in entrepreneurship education programs are more likely to become entrepreneurs (Charney & Libecap, 2000; Galloway & Brown, 2002; Davidsson & Honig, 2003; Athayde, 2009). Several studies show how having parents, friends, or neighbors who run a business can inspire a person to start their own business (e g Davidsson & Honig, 2003; Krueger, 1993; Scherer et al., 1989).

 

This explorative study was conducted in three European countries: Poland, Spain, and Sweden. Firstly, a review of existing support systems was performed in each country. Secondly, a questionnaire was distributed in May 2017 to university students in different study programs and at different levels of education. In total, 124 questionnaires were handed out and answered by 64 Spanish students, 34 Swedish students, and 26 Polish students. The questionnaire included background questions such as age and sex, but also asked if the students wanted to start a business or not. We asked if they currently run a business or have run a business in the past, and if their parents, other relatives, or friends run their own businesses. We also asked where they would go to get information and help, and what sources they would use to find information on starting a business. Finally, we asked them what kind of help they thought they would need.

 

The results show that there are valuable support systems for entrepreneurs and potential entrepreneurs in all three countries. We found more similarities than differences among the support options offered. However, the answers from the potential entrepreneurs show that there is a lack of knowledge about existing support systems. It seems that potential entrepreneurs would rather use their private network, such as family, friends and active entrepreneurs, before turning to consultants in various support system organizations.

 

This study highlights the connection between available support systems and potential entrepreneurs, and is a valuable implication for governments and supporting organizations, focusing on how to reach out with their offered support. 

 

Keywords
Support systems, potential entrepreneurs, entrepreneurs, European countries
National Category
Business Administration
Identifiers
urn:nbn:se:miun:diva-32552 (URN)
Conference
XXXI RENT CONFERENCE – RESEARCH IN ENTREPRENEURSHIP AND SMALL BUSINESS, Lund, Sweden, November 15-17, 2017
Available from: 2017-12-20 Created: 2017-12-20 Last updated: 2017-12-20Bibliographically approved
Sörensson, A. & Dalborg, C. (2017). Female entrepreneurs in nature-based businesses: working conditions, well-being, and everyday life situation. Society, health and vulnerability, 8(1), Article ID 1306905.
Open this publication in new window or tab >>Female entrepreneurs in nature-based businesses: working conditions, well-being, and everyday life situation
2017 (English)In: Society, health and vulnerability, E-ISSN 2002-1518, Vol. 8, no 1, article id 1306905Article in journal (Refereed) Published
Abstract [en]

Nature-based businesses – such as those involving the land, forest, garden, or rural environment – are industries with significant growth potential. Female entrepreneurs within nature-based businesses are often invisible in statistics, as well as in research, since traditionally men have owned such companies. This had led to a lack of knowledge about the opportunities for women to start and run nature-based businesses. The aim of this paper was to explore the ambition, working conditions, and life situation for female entrepreneurs within nature-based businesses in sparsely populated areas of Sweden. Interviews were carried out with 18 female entrepreneurs within nature-based businesses in Sweden. One conclusion that was drawn from this study is that women within this industry are mainly pulled into entrepreneurship, that is, the entrepreneurship is opportunity based. Four different types of entrepreneurs were identified based on their ambitions when it comes to time spent in business and the degree of innovation. This study shows that it is often difficult to achieve profitability in a company, and the female entrepreneurs highlight that that self-employment implies hard but rewarding work. The findings of this study can be used by public actors in the design of support systems for female entrepreneurs in nature-based businesses.

Keywords
Nature-based business, female entrepreneur, motivation, ambition, working conditions, well-being
National Category
Social Sciences
Identifiers
urn:nbn:se:miun:diva-30799 (URN)10.1080/20021518.2017.1306905 (DOI)000424909600001 ()
Available from: 2017-06-03 Created: 2017-06-03 Last updated: 2018-08-24Bibliographically approved
Sörensson, A., Bogren, M. & Cawthorn, A. (2017). Lifestyle Entrepreneurs within Nature Based Businesses in Sweden: Motives and Challenges for the Future?. In: : . Paper presented at ISBE Belfast, 8-9 nov, 2017.
Open this publication in new window or tab >>Lifestyle Entrepreneurs within Nature Based Businesses in Sweden: Motives and Challenges for the Future?
2017 (English)Conference paper, Published paper (Refereed)
Keywords
lifestyle entrepreneur, hipster entrepreneur, nature based business, motives, place, growth.
National Category
Business Administration
Identifiers
urn:nbn:se:miun:diva-32562 (URN)
Conference
ISBE Belfast, 8-9 nov, 2017
Available from: 2017-12-20 Created: 2017-12-20 Last updated: 2017-12-20Bibliographically approved
Sörensson, A. (2017). Sustainability information from Swedish tourism companies - what, where and for whom?. In: Proceedings of the 5th International Conference Innovation Management, Entrepreneurship and Sustainability: . Paper presented at 5th International Conference Innovation Management, Entrepreneurship and Sustainability IMES 25 – 26 May, 2017, Prague, Czech Republic (pp. 916-928).
Open this publication in new window or tab >>Sustainability information from Swedish tourism companies - what, where and for whom?
2017 (English)In: Proceedings of the 5th International Conference Innovation Management, Entrepreneurship and Sustainability, 2017, p. 916-928Conference paper, Published paper (Refereed)
Abstract [en]

Purpose: Within the tourism industry, there is a considerable focus on sustainable tourism. One way for tourismservice providers to address these issues and present their sustainability work is through annual reports,sustainability reports and homepages. Sustainability report is a way for tourism companies to be more legitimateand accountable toward their stakeholders. The research objective, with this study, was to investigate and analyzeSwedish tourism service providers’ sustainability information. What kind of sustainability information ispresented? Where is the sustainability information presented and for whom?

Design/methodology/approach: The data for this study was collected mainly during December 2015-February2016. The research design was constructed as a qualitative explorative study on tourism companies and how theypresent their work with sustainability (economic, social and environmental) for their stakeholders. Data wascollected from 50 different tourism companies in Sweden from their annual reports, sustainability reports and theirhome pages. They are large-sized tourism companies with a yearly turnover between 5-50 million euros.

Findings: The result shows that what they present is often focused on social or environmental sustainability (notboth dimensions). The tourism service providers are all presenting economic sustainability since they must do anannual report yearly. Another conclusion is that they do not use sustainability report as their communicationchannel to show accountability and legitimacy to their stakeholders. Home pages are used mostly for presentingtheir sustainability work despite that there are large differences between how much information from thecompanies. The stakeholders seem to be mainly the customers.

Research/practical implications: It still seems like that many tourism companies do not see the benefits insustainable tourism. If tourism companies want to be legitimate and accountable concerning sustainability theyhave the possibility to present more information about their sustainable information to stakeholders and conducteven more efforts on sustainability issues in their everyday business life. It would be interesting to make interviewsto gain more insight in what they want to communicate to their stakeholders concerning their sustainability work.It would also be interesting to compare with other countries and culture concerning tourist companies’sustainability work and their communication to stakeholders.

Originality/value: The main value of this paper is that the study focuses on large sized tourism companies thatmust present a sustainability report from 2017. The European Union has decided to make it mandatory for largesized companies to present sustainability reports in 2017 and this study is therefore interesting since it shows theirsustainability work before this law is implemented.

Keywords
sustainability information, sustainability report, tourism service providers, environmental sustainability, social sustainability
National Category
Social Sciences
Identifiers
urn:nbn:se:miun:diva-32755 (URN)000427316100080 ()978-80-245-2216-6 (ISBN)
Conference
5th International Conference Innovation Management, Entrepreneurship and Sustainability IMES 25 – 26 May, 2017, Prague, Czech Republic
Available from: 2018-01-29 Created: 2018-01-29 Last updated: 2018-05-07Bibliographically approved
Organisations
Identifiers
ORCID iD: ORCID iD iconorcid.org/0000-0001-5261-8169

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