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Sörensson, A. & Schmudde, U. (2019). Developing a Tourism Destination in the Shadow of a World Heritage National Park. In: : . Paper presented at Tourism Naturally Conference, 4th-6th June, 2019, Buxton, UK.
Open this publication in new window or tab >>Developing a Tourism Destination in the Shadow of a World Heritage National Park
2019 (English)Conference paper, Oral presentation with published abstract (Refereed)
National Category
Social Sciences
Identifiers
urn:nbn:se:miun:diva-36254 (URN)
Conference
Tourism Naturally Conference, 4th-6th June, 2019, Buxton, UK
Available from: 2019-06-06 Created: 2019-06-06 Last updated: 2019-06-10Bibliographically approved
Sörensson, A., Bogren, M. & Cawthorn, A. (2019). Lifestyle Entrepreneurs within Nature-Based Businesses in Sweden. In: : . Paper presented at Atiner 15th Annual International Conference on Tourism, 10-13 June 2019, Athens, Greece.
Open this publication in new window or tab >>Lifestyle Entrepreneurs within Nature-Based Businesses in Sweden
2019 (English)Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

A growing number of research studies focuses on lifestyle entrepreneurs in the tourism industry. Lifestyle entrepreneurs often start their business due to the fact that they want to make business of their hobby or they want to create a certain quality of life by living in a specific place. Previous studies argue that lifestyle entrepreneurs are often motivated by non-economic goals. Nature based businesses includes traditional businesses like agriculture and forestry but also new emerging businesses that are based on nature‟s resources like tourism. In rural areas, these type of tourism business are the most important incomes and therefore also of high importance concerning business development. The aim is to explore the tourism entrepreneurs‟ point of view of their lifestyle and business within nature based businesses in rural areas. The study was conducted with a qualitative approach. 17 different cases was studied from autumn 2015 until autumn 2016. The cases consisted of micro tourism companies within nature based businesses situated in the rural county of Jämtland in Sweden. The data was collected through semistructured interviews, observations and written materials. The result from this study show that there is several difference between tourism lifestyle entrepreneurs in rural areas with nature based businesses. We have identified four types of tourism lifestyle entrepreneurs that have different motives for running their businesses. The results also show that depending on what kind of tourism entrepreneur they focus differently on their nature based businesses. Many of the lifestyle entrepreneurs are focusing on finding several different types of income to spread the risk and also obtain growth. We could also see that traditional entrepreneurs within nature based businesses prefer to focus on the main income which often was more traditional products and services rather than tourism. The tourism lifestyle entrepreneurs therefore seem to try more different types of businesses and appear more open minded to create and innovate new products and services.

National Category
Social Sciences
Identifiers
urn:nbn:se:miun:diva-36294 (URN)
Conference
Atiner 15th Annual International Conference on Tourism, 10-13 June 2019, Athens, Greece
Available from: 2019-06-13 Created: 2019-06-13 Last updated: 2019-06-18Bibliographically approved
Sörensson, A. & Bogren, M. (2019). Organizing an entrepreneurial learning programme: The role of people, process and place. Industry & higher education
Open this publication in new window or tab >>Organizing an entrepreneurial learning programme: The role of people, process and place
2019 (English)In: Industry & higher education, ISSN 0950-4222, E-ISSN 2043-6858Article in journal (Refereed) Epub ahead of print
Abstract [en]

Research in entrepreneurship and learning has focused on education about, for and within enterprises. The purpose of this article is to analyse and discuss the importance of organizing for entrepreneurial learning. The research design included a case study of a newly established 1-year programme at a university in Sweden. Data were collected through participant observations and interviews with students, both in groups and individually. The study shows that organizing entrepreneurial learning involves a similar method to that used in entrepreneurial processes in companies with a focus on process, people and place. The contribution of the study is to confirm that Foley’s model with these three components is applicable in the context of entrepreneurial learning. The conclusion is that the process, the people and the place combined to create an environment for the students that was conducive to entrepreneurial learning. The people are the most important factor and should also be considered with regard to process and place. In order to establish a creative environment, organizers should consider the importance of students’ collaboration with stakeholders in the region, through which they can contribute to the development of the community. Students contribute to the local community through their interaction with it.

Keywords
creativity, entrepreneurial education, entrepreneurial learning programme, entrepreneurship, higher education
National Category
Social Sciences
Identifiers
urn:nbn:se:miun:diva-36612 (URN)10.1177/0950422219857598 (DOI)
Available from: 2019-07-02 Created: 2019-07-02 Last updated: 2019-07-09Bibliographically approved
Sörensson, A., Bogren, M. & Cawthorn, A. (2019). Sustainability Information in Large-sized Companies in Europe: Does National Culture Matter?. The International Journal of Sustainability in Economic, Social and Cultural Context, 15(1), 45-62
Open this publication in new window or tab >>Sustainability Information in Large-sized Companies in Europe: Does National Culture Matter?
2019 (English)In: The International Journal of Sustainability in Economic, Social and Cultural Context, ISSN 2325-1115, E-ISSN 2325-114X, Vol. 15, no 1, p. 45-62Article in journal (Refereed) Published
Abstract [en]

This article focuses on sustainability information in large-sized companies in Europe. The aim of this article is to examine sustainability information in large-sized companies in European countries and the effect that the different national cultures might have on how sustainability is informed. The theoretical frameworks used are stakeholder theory, legitimacy, accountability, and national culture. The study has a qualitative approach, and data were collected during the spring of 2017 from 100 companies in five European countries (Finland, France, Germany, the Netherlands, and Sweden). Data were collected from websites, written documents, and other secondary sources. The results show that there are both differences between companies within each country and between countries. Companies in different countries focus on different aspects of sustainability in their information. The theoretical contribution this study makes is a model that can be used as a tool when discussing sustainability among large-sized companies in Europe. Practical implications include new knowledge of national differences between large-sized companies in how they work with sustainability, which could be of use to companies trying to enter other European markets.

Keywords
Sustainable, Sustainability, National Culture, Large-sized Company, Stakeholder Theory
National Category
Social Sciences
Identifiers
urn:nbn:se:miun:diva-36135 (URN)10.18848/2325-1115/CGP/v15i01/45-62 (DOI)2-s2.0-85067205397 (Scopus ID)
Available from: 2019-05-13 Created: 2019-05-13 Last updated: 2019-07-09Bibliographically approved
Schmudde, U., Sörensson, A. & Skoglund, W. (2019). Tourism Development in Rural Areas – Success Factors for Growth with Support from Gastronomy?. In: : . Paper presented at ATLAS Annual conference 2019, Girona, Spain, September 17-20, 2019.
Open this publication in new window or tab >>Tourism Development in Rural Areas – Success Factors for Growth with Support from Gastronomy?
2019 (English)Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

The significance of gastronomy for the tourism industry is nowadays a well-studied field. Previous research has shown that there are many destinations that have used gastronomy to strengthen regional or national tourism experiences. For instance, Wales in the United Kingdom (Jones and Jenkins, 2002), Australia (Cambourne and Macionis, 2003), the Niagara Region in Canada (Telfer and Hashimoto, 2003) and Singapore (Henderson, 2004) to mention a few examples. These examples show that gastronomy is directly or indirectly connected to the destinations since it inspires tourists to experience the local food of a region. Researchers have shown that gastronomy can also be used in marketing and in branding a region or a nation (Frochot, 2003; Boyne and Hall, 2004; du Rand and Heath, 2006; Hashimoto and Telfer, 2006; Fox, 2007; Lin, Pearson and Cai, 2011). Some studies have shown that tourists seek regional and ethnic gastronomy because of their desire to have unique experiences (Reynolds, 1993; Hall et al, 2003; Cohen and Avieli, 2004; Lin, Pearson and Cai, 2011). Even more important is that tourists’ gastronomy experiences can contribute to their satisfaction with the destination (Nield et al, 2000; Yuksel and Yuksel, 2002) and can also influence their desire to return to the destination (Sparks et al, 2003; Lin, Pearson and Cai, 2011). The Swedish government launched in 2010 “Sweden – the new gastronomy country” with the long term vision is also to gain better profitability for Swedish farmers, growers and producers, rural development, doubling gastronomy exports, more tourists visiting Sweden for the good sake of gastronomy, better public meals and more quality restaurants. But above all, the aim is to focus on the unique tastes, experiences, products and people (http://matlandet.se/about/). 80 % of tourists think that gastronomy and experiences is a main purpose for a trip and within the tourism sector and more and more people travel to rural areas to experience new and local gastronomy. However, there are some regions that are more successful in their use of gastronomy for tourism development. The aim with this paper is to discuss how tourism with the help of gastronomy can develop an underdeveloped tourism region. The study was designed as a qualitative case study where two neighboring regions in the middle of Sweden were chosen. The regions are both peripheral and are consider semi to highly rural by character. Interviews were conducted with gastronomy companies, public actors such as representatives from the region as well as the municipality and gastronomy actors. The result shows that it is important with education in gastronomy in the region. It is also of great importance with networks and key actors that works as an engine for the industry. The results point towards industrial and business heritage as an important component in adapting to new demands in tourism development based on gastronomy. It is not just important with large companies that grow, but also many small scale companies can contribute to gastronomy offers for the tourists.

National Category
Social Sciences
Identifiers
urn:nbn:se:miun:diva-37281 (URN)
Conference
ATLAS Annual conference 2019, Girona, Spain, September 17-20, 2019
Available from: 2019-09-20 Created: 2019-09-20 Last updated: 2019-09-24Bibliographically approved
Schmudde, U. & Sörensson, A. (2019). Tourism Development in Rural Areas in Sweden In the Shadow of a Well-Established Destination. In: : . Paper presented at Atiner 15th Annual International Conference on Tourism, Athens, Greece, 10-13 June, 2019.
Open this publication in new window or tab >>Tourism Development in Rural Areas in Sweden In the Shadow of a Well-Established Destination
2019 (English)Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

Tourism development is a field that has been studied by researchers for decades. Research has not yet addressed to any larger extent the issue of destinations that are situated in the shadow from a well-established destination. This article defined shadow destinations as destinations that exist in the shadow of a well-established destination with strong and wellknown brands. The well-established destinations have a famous brand and therefore attract many tourists. The shadow destinations on the other hand struggle with their tourism industry and the development of their destination. The aim with this paper was to study destinations in the shadow of well-established destinations with strong brands. The following questions are investigated: How are destinations in the shadow of well-established destinations affected in their tourism development? What are the conditions for tourism development for destinations in the shadow of well-established destinations? How can destinations in the shadow of well-established destinations benefit from the brand of the well-established destination? The study was constructed as a multiple case study where two shadow destinations in a rural setting in the middle of Sweden were chosen. Data was mainly collected from semi-structured interviews with representatives from the municipality, destination marketing organization, tourism companies as well as infrastructure companies. Data was also collected by observations and written materials. The results show that shadow destinations could add value to tourists in well-established destinations by offering an attraction that benefit the tourists. It also shows the importance of networking between the destinations and the usefulness of the well-known brand in their communication towards tourists. The shadow destination could also help a well-known destination to become more sustainable when the pressure of too many tourists of the well-established destinations is reduced. Finally, shadow destinations could create transport routes that make the tourists choose other ways and therefore experience attractions in the shadow destination.

National Category
Social Sciences
Identifiers
urn:nbn:se:miun:diva-36295 (URN)
Conference
Atiner 15th Annual International Conference on Tourism, Athens, Greece, 10-13 June, 2019
Available from: 2019-06-13 Created: 2019-06-13 Last updated: 2019-06-18Bibliographically approved
Sörensson, A., Bogren, M. & Cawthorn, A. (2019). Tourism Entrepreneurs with Nature-Based Businesses in Sweden: The Role of the Lifestyle and the Place. Athens Journal of Tourism
Open this publication in new window or tab >>Tourism Entrepreneurs with Nature-Based Businesses in Sweden: The Role of the Lifestyle and the Place
2019 (English)In: Athens Journal of Tourism, E-ISSN 2241-8148Article in journal (Refereed) Epub ahead of print
Abstract [en]

A growing amount of research focuses on lifestyle entrepreneurs in the tourism industry. Lifestyle entrepreneurs often go into business with the aim of making a hobby their income source or to create a certain quality of life in a specific place. Previous studies argue that lifestyle entrepreneurs are often motivated by noneconomic goals. Nature-based businesses include traditional businesses such as those in the agriculture and forestry industries as well as new emerging businesses that are based on nature’s resources such as tourism. In rural areas, these types of tourism businesses generate important income and are therefore of great importance from a business development perspective. The aim of this study is to explore how tourism entrepreneurs see their lifestyles and nature-based businesses in rural areas. The study was conducted using a qualitative approach. Seventeen different cases were studied between autumn 2015 and autumn 2016, all of which were nature-based businesses in the area of micro-tourism located in rural Sweden. Data were collected from semi-structured interviews, observations, and written material. The study’s results show that there are several differences between tourism-lifestyle entrepreneurs in rural areas with nature-based businesses. We have identified four types of tourismlifestyle entrepreneurs, each with different motives for running their businesses. The results also show that they focus differently on their nature-based businesses, depending on what kind of tourism entrepreneur they are. Many of the lifestyle entrepreneurs focus on developing several different types of income to reduce risk and obtain growth. Tourism-lifestyle entrepreneurs therefore seem to try different types of businesses and appear to be more open-minded and innovative where creating new products and services is concerned

Keywords
Hipster Entrepreneur, Life Enjoyer, Lifestyle Entrepreneur, Motives, Nature Based, Tourism, Traditional Entrepreneur
National Category
Social Sciences
Identifiers
urn:nbn:se:miun:diva-36296 (URN)
Available from: 2019-06-13 Created: 2019-06-13 Last updated: 2019-06-18Bibliographically approved
Bogren, M. & Sörensson, A. (2018). Creating tourism experiences from food products. In: Destination Dynamics 2018: Abstract book. Paper presented at ATLAS Annual Conference 2018, Destination Dynamics, Aalborg University, Copenhagen, Denmark, 26-29 September, 2018.
Open this publication in new window or tab >>Creating tourism experiences from food products
2018 (English)In: Destination Dynamics 2018: Abstract book, 2018Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

Gastronomy is nowadays seen as an important part of tourism. Different kind of food producers are creating places where tourists want to travel to experience the food (e g product) at a certain place (often the production site). Food producers are therefore becoming important tourism producers and they try to find new ways to attract tourists and/or the tourists demand to experience the place where the products are produced. Due to that, the food producers themselves can become a travel reason. The aim with this paper is to discuss how food producers creates tourism experiences. This is further examined by the following research questions: How do food producers create tourism experiences based on high quality products? What are the key values in creating tourism food experiences? The study was conducted as a qualitative multiple case study with eight cases selected by recommendation from local researchers: four cases from northern Europe (two cheese producers in Jämtland, Sweden, and two distilleries in Tröndelag, Norway) and four cases from southern Europe (two olive oil producers and two wine producers from Andalusia, Spain). Data was collected by observations, semi-structured interviews and documentary studies. The results show that food producers creates different products as well as different types of experiences. This can be explained by a theoretical model in three steps namely products (1), tourism visits (2) and tourism experiences (3). When the first step, the basic needs, is fulfilled, the producer can climb higher to the next step. Thereafter, they continue to climb up in the model by providing different types of visits and tourism experiences. The model is also highly dependent on three surrounding influences; from the place, product quality and value in use. When it comes to quality, this is valued in all three steps of the model. This theoretical model can be useful for food producers that would like to expand their products into tourism.

Keywords
food, gastronomy, entrepreneurship, growth, quality, tourism industry
National Category
Business Administration
Identifiers
urn:nbn:se:miun:diva-35355 (URN)
Conference
ATLAS Annual Conference 2018, Destination Dynamics, Aalborg University, Copenhagen, Denmark, 26-29 September, 2018
Available from: 2018-12-21 Created: 2018-12-21 Last updated: 2019-01-10Bibliographically approved
Bogren, M. & Sörensson, A. (2018). Diversified nature based businesses: how and why do entrepreneurs create tourism businesses?. In: NCSB, Luleå, Sweden, May 23-25, 2018: . Paper presented at NCSB, Luleå, Sweden, May 23-25, 2018.
Open this publication in new window or tab >>Diversified nature based businesses: how and why do entrepreneurs create tourism businesses?
2018 (English)In: NCSB, Luleå, Sweden, May 23-25, 2018, 2018Conference paper, Oral presentation with published abstract (Refereed)
National Category
Business Administration
Identifiers
urn:nbn:se:miun:diva-35348 (URN)
Conference
NCSB, Luleå, Sweden, May 23-25, 2018
Available from: 2018-12-21 Created: 2018-12-21 Last updated: 2019-01-10Bibliographically approved
Sörensson, A., Dalborg, C., Grande, J. & Carlsson, E. (2018). Entreprenørskap i naturbaserte næringer – faktorer som fremmer og hemmer idéutvikling og sysselsetting. Søkelys på arbeidslivet, 35(3), 186-202
Open this publication in new window or tab >>Entreprenørskap i naturbaserte næringer – faktorer som fremmer og hemmer idéutvikling og sysselsetting
2018 (Norwegian)In: Søkelys på arbeidslivet, ISSN 1504-8004, E-ISSN 1504-7989, Vol. 35, no 3, p. 186-202Article in journal (Refereed) Published
Abstract [en]

This study examines the motivations, ambitions and critical resources for entrepreneurs to succeed in nature-based businesses. The article is based on semi-structured interviews with 30 Norwegian and Swedish entrepreneurs within nature-based businesses. The result shows that strong interests and motivations drive the entrepreneurs, but that they often lack time, money or sufficient skills. Norwegian entrepreneurs often use help from support schemes, while Swedish entrepreneurs rely more on their private network. Lifestyle and using the place as a residence seem to be of great importance for strategic choices and resource combinations in the entrepreneurial initiatives. For future research, we propose more in-depth studies of the dynamics between the advisor/support system and the entrepreneur.

Abstract [no]

Studien undersøker motiver, ambisjoner og kritiske ressurser for å lykkes blant entreprenører i naturbaserte virksomheter. Artikkelen bygger på semistrukturerte intervjuer med 30 norske og svenske gründere tilknyttet naturbaserte virksomheter i Trøndelag og Jämtland. Resultatet viser at entreprenørene har sterk interesse og motivasjon, men mangler ofte ressurser som tid, penger og kunnskap. Norske entreprenører får i større grad hjelp av bedriftsrådgivere, mens de svenske søker hjelp gjennom private nettverk. Ellers ser livsstil og bosted ut til å ha stor betydning for entreprenørenes strategiske valg og ressurskombinasjoner. Forslag til framtidig forskning er å se nærmere på dynamikken mellom rådgiver/støtteapparat og entreprenør.

National Category
Social Sciences
Identifiers
urn:nbn:se:miun:diva-34366 (URN)10.18261/issn.1504-7989-2018-03-04 (DOI)
Available from: 2018-09-11 Created: 2018-09-11 Last updated: 2018-09-19Bibliographically approved
Organisations
Identifiers
ORCID iD: ORCID iD iconorcid.org/0000-0001-5261-8169

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