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2019 (engelsk)Inngår i: The Nordic Wave in Place Branding: Poetics, Practices, Politics / [ed] Cecilia Cassinger, Andrea Lucarelli and Szilvia Gyimóthy, Edward Elgar Publishing, 2019, s. 76-90Kapittel i bok, del av antologi (Fagfellevurdert)
Abstract [en]
This chapter introduces the SAINT project and the slow adventure concept. The core pillars of the ‘slow adventure’ brand include elements such as human-powered slow journeys, inspiring connectedness with nature, wildlife watching opportunities, nature interpretation, local, wild or slow food as well as the honing of outdoor skills. These core pillars (or themes) are highly relevant to small and medium-sized enterprises (SMEs) involved in the SAINT project and constitute the essence of ‘slow adventure’ as a product concept. Typical nature-based activities available across the project area include expeditions into nature, overnight stays combined with nature experiences, wildlife viewing, hiking, recreational kayaking, canoeing and rowing, outdoor photography, as well as slow cooking and foraging. Most importantly, the ‘slow adventure’ product concept shapes the marketing message of the transnational cluster and brand, which companies can use to develop their product and reach the market. The chapter concludes by discussing the implications of these marketing and cluster activities within the Nordic tourism context.
sted, utgiver, år, opplag, sider
Edward Elgar Publishing, 2019
HSV kategori
Identifikatorer
urn:nbn:se:miun:diva-38144 (URN)10.4337/9781788974325.00017 (DOI)2-s2.0-85102188545 (Scopus ID)978 1 78897 431 8 (ISBN)9781788974325 (ISBN)
Prosjekter
Slow Adventure in Northern Territories (SAINT)
2019-12-182019-12-182022-12-21bibliografisk kontrollert